These apocalyptic marketing examples range from survival fashion films to undead chocolate ads that imagine a dark version of our not-so-distant future.
While advertising is often about selling a positive dream or fantasy to consumers, the opposite also works wonders when conceiving a marketing strategy.
This list of apocalyptic marketing examples relies on fantastical story lines like zombie invasions or earth-swallowing floods. Much like sci-fi, horror and fantasy films, these dystopic examples induce fear and shock viewers with their imagery.
This ability to captivate consumers through fear and emotion is often more powerful than winning them over with positive and happy messages.
A notable mention from this list is the Volkswagen GTI 'Tunnel Vision' ad. This exhilarating promo depicts a street that is destroyed by hurricane winds but keeps its vehicle product in tact throughout the storm.
25 Apocalyptic Marketing Examples
25
Subway Floodvertising
Brazilian Advertising Campaign for the Movie 2012 Fakes Subway Flood
24
Foggy Menswear Ads
The Emporio Armani Fall 2010 Campaign is Hazy But Handsome
23
Silly Zombified Advertisements
The 2012 Honda Civic Zombie Commercial is Horrifyingly Funny
22
Apocalyptic Auto Ads
The Volkswagen GTI 'Tunnel Vision' Promo is Exhilarating
21
Apocalyptic Fashion Ads (UPDATE)
The Full Miley Cyrus for Marc Jacobs SS14 Ads Are Somber
20
Avant-Garde Apocalyptic Lookbook
The Maximilian Messler Metropolis Catalog is Futuristic Eccentric
19
Apocalyptic Couple Catalogs
The [GG$] x Sus Boy Capsule Collection is Inspired by Chaos
18
Apocalyptic Luxury Campaigns
DRYKORN's Latest Advertorial is Lensed in an Abandoned Plane
17
Disastrous Post-Apocalyptic Commercials
The Greatness Awaits Ad for PlayStation 4 is Epic
16
Apocalyptic Fashion Ads
The Marc Jacobs SS14 Campaign Stars Somber Miley Cyrus
15
Undead Romance Commercials
The 'Hot Girl vs. Zombie' AXE Halloween Horror Film is Outrageous
14
Survival Fashion Films
The Reform Clothing Co. Ad Promotes Apocalyptic Apparel
13
Disguised Utilitarianism Catalogs
The CIVILIZED Fall/Winter 2014 Lookbook Evokes a Dark Theme
12
Undead Asana Ads
Yoga Outreach Zombies Campaign Encourages You to Rise From the Dead
11
Apocalyptic Alcohol Ads
The Guinness 'Dark Life' Advertisement Brings the World Together
10
Apocalyptic Vacuum Commercials
This Sehsucht Berlin Production is Gripping
9
Apocalyptic Automobile Ads
The Mitsubishi Lancer Campaign is Filled with Adrenaline
8
Apocalyptic Antiperspirant Ads
The Axe Noah's Ark Commercial is the Last Dry Place on Earth
7
Zombie Chocolate Ads
The Cadbury Screme Egg Clips are a Foodie Take on a Living Dead Film
6
Children Zombie Killer Ads
Fantastic Fest Reimagines the Zombie Genre With a Creative Commercial
5
Life-Saving Zombie Ads
Promote Heart Disease Awareness at The 'Undeading' This Halloween
4
Apocalyptic Phone Ads
The Sonim XP3400 Armor Campaign Promotes Its Impressive Impact Resistance
3
Apocalyptic Deodorant Ads
The Old Spice Campaign to Save the World Involves Dikembe Mutombo
2
Apocalypse-Worthy Battery Ads
This DieHard Battery is Your Best Bet in Case of a Zombie Attack
1
Space Horror College Ads
The 3D College in Denmark Entices Students with a Space Monster Video
Related Ideas
Futuristic Supercar Designs
These Bugatti Custom Vehicle Designs by FLYBYARTIST are Rugged
Batman-Themed Kitchen Appliances
Paul Parsons Creates Themed Kitchen Appliance Concepts
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
AI-Generative Chocolate Campaigns
KitKat Takes a Break and Taps Marketing Advice from AI
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Digital Nomad Concept Cars
This Multipurpose Car Was Envisioned By Students From Skoda
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Water-Scarce Product Concepts
The Drop Store Envisions Products from a World with Less Water
Experimental Shoe Collections
CAMPERLAB Releases Highly Irregular Footwear Designs
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Otherworldly Fashion Brand Billboards
The Vollebak Mars Billboard is Ready for the Red Planet
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Crystal-Adorned Crushed Cans
Sam Keller Glamorizes Food Products and Packaging
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Soil Erosion Awareness Sandwich Ads
Hellmann's Aims to Save Sandwiches from Extinction
Eyewear Eclipse Campaigns
The Warby Parker Solar Eclipse Promotion Offers Free Glasses
Water-Ready Sports Car Concepts
The Citroën Above and Under by Sangheon Chung is Transformative
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
Inspiring Leftover Ads
Hellmann's Mayo Cat Super Bowl Ad Uses Mayonnaise to Fight Food Waste
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Consumption-Inspired Fashion Capsules
LOUTRE snd Dover Street Market Work on a New Capsule
AI Post-Apocalyptic Cities
Top10Casinos Explores the Future, Inspired by the Dune Universe
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Naughty Holiday Campaigns
Diesel's XXXMas is Inspired by Erotic 90s Aesthetics
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Provocative Spread Pop-Ups
The Marmite Dark Room Entices Gen Z to Experience an Iconic Spread
Anti-Greenwashing Soap Ads
Navigating Eco-Consumer Irony with Better Climate Store's "Greenwash"
Cozy Luxury Winter Campaigns
The Burberry Winter 2023 Campaign Has Launched
Sci-Fantasy Fashion Collections
Forever 21 and Netflix Draw Inspiration from Rebel Moon
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Time Travel Fast Food Ads
These McDonald's Ads Take People Back in Time to Escape Inflation
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Eclipse-Themed Beverages
The Darkest Hour by Excel Bottling Marks a 2024 Astronomical Event
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Superhero-Themed Dynamic Vehicles
adidas and Lexus Join on the Wakanda Forever Car
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Eco Storytelling Workwear Campaigns
Patagonia's We Can Get There From Here Tells is Inspiring
Emotional Utility Beverages
These Canned Drinks Deliver Refreshment and a Euphoric Boost
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Couple-Focused Fashion Campaigns
The Burberry 'B:Mine' Campaign Showcases Intimacy and Gifts
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Escapism Electric Vehicle Concepts
The 'Trekker' Concept Vehicle is Imagined for Urbanites in 2030
Channel-Switching Commercials
This Tubi Super Bowl Ad Tricked Millions of Sports Viewers
Food-Inspired Brand Imagery
Copyshow's work on a Brand Identity for Paella in Barcelona
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Food-Inspired Branded Streetwear
The New Spam Clothing Line Highlights the Iconic Umami Flavor
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Horror Film-Inspired Cookbooks
The Death for Dinner Cookbook by Zach Neil Has 60 Recipes
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Wild Granny Campaigns
Liquid Death's 'Your Grandma’s Energy Drink' Stars Daring Old Women
Serotonin-Boosting Billboards
Soglar's Billboard Uplifts on the Most Depressing Day of the Year
Augmented Outerwear Mirrors
Ugg's Flagship Highlights Cold Weather Apparel with a Zero10 Mirror
Adaptive Modern Limited Outerwear
Ten c Presents its New Range of Apparel for the Season
Sci Fi-Themed Glamping Retreats
The 'Outpost X' Retreats Boast An Ancient Yet Futuristic Aesthetic
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Modern-Day Travel Campaigns
Louis Vuitton Invites Gisele Bündchen for 'Horizons Never End'
Sustainably-Focused Experimental Fashion
Noki & the NESTT Showcase an Upcycled Fashion Collection
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Firebrand Chef Cracker Ads
Triscuit Leverages Gordon Ramsay in Unapologetically Wholesome Campaign
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Gifting-Focused Travel Chocolate Products
Ferrero Travel Market Has Shown Off New Treats
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Meme-Inspired Sauces
Heinz's Limited-Edition Sauce Drops Revisit Fleeting Moments of Fame
Housing Crisis Presentation Campaigns
IKEA Woks with Shelter to Create Four Real Life Roomsets
Self-Referencing Fashion Collections
For Fall/Winter 2023, UNDERCOVER is Reimagining Old Design
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Horror Film-Themed Apparel Collections
WACKO MARIA Launches The Texas Chainsaw Massacre Apparel
Pizza-Focused Climate Campaigns
Pizza Futures Explores the Impact of Climate Change on Pizza
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
All-Metal Sports Cars
The Porsche 928 E Concept by Youngjai Jun Has a Retro-Future Design
Cheeky Electric Vehicles Ads
Škoda 'Hijacks' Competitors in Innovative Marketing Campaign
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Splashy Canned Water
Drink Weird Sets Itself Apart with Bold Branding & Convenient Cans
Retro-Futuristic Headlight Automobiles
BMW Vision's Neue Klasse Gears Towards an Electric Angle
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Post-Apocalyptic Aluminum Furniture
Students at HEAD Genève Create 2084, Diorama of the Future
Sleek Sustainable EV Concepts
The Opel Experimental EV Concept Has Augmented Projection Technology
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Purpose-Driven Popcorn Snacks
Gourmet Popcorn is on a Mission to Create Jobs
Unique Pre-Pollution Fragrances
O Boticário Address Its Eco Concerns with the Extinct Fragrance
AI Fashion Photography
Adstronaut AI Creates Stunning eCommerce Images for Fashion Brands
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Tactical Survivalist Trailers
The Bean Trailer 'Bug-Out Bean' Survival Trailer is Well-Equipped
AR Secondhand Shops
American Eagle Outfitters' RE/AE Shop Spotlights Sustainable Goods
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Colorful Vivid Small Automobiles
Fiat Presents a New Colorful Update Transforming its Grey Cars
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Sustainable Futuristic Fall Footwear
Ancuta Sarca Presents a New Dynamic Range for FW23
Ancient Mythology-Inspired Fall Fashion
Endless Joy Presents its Capsule for the FW23 Season
Hybrid Community Supermarkets
The After Market is a Grocery Store and a Food Pantry
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Romantic Narrative-Inspired Fashion
Edward Cuming Unveils a New Capsule for the SS24 Season
Cult Movies-Inspired Graphic Streetwear
Place+Faces Presents the Film Club Collection
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Monochrome Pixelated Clothing Collections
LOEWE's Recent Line Boasts 8-Bit Video Game Aesthetics
Undead Easter Treats
The Sugar Plum Chocolate Zombie Bunny is Handcrafted
Upcycled Automotive Couture Collections
This Collection is Made With Discarded Auto Components
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Horror-Themed QSR Short Films
The Jack In The Box 'Feeding Time' Short Film Offers Free Food
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Functional Militaristic Fall Apparel
maharishi Presents its New Campaign for the FW23 Season
Gut-Friendly Kombucha Campaigns
Health-Ade's Thrill Your Gut Highlights the Benefits of Kombucha
Stunning Sustainable Pottery Designs
Apapacho World Embraces Traditional Hand-building Techniques
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Branded Pregnancy Scans
Marmite is Inviting Parents to Discover the Nature of Their Unborn Child
Creature-Themed Graphic T-Shirts
Mr Jones Watches Debuts its First Line of Unisex T-Shirts
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Color-Changing Fall Fashion
Anrealage Unveils New Clothing Designs at Paris Fashion Week
Colorful Molded PET Packaging
Ampacet Debuts the PET Bottles for the 'After the Storm' Collection
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Branded Film Launches
Oakley Launches Future Genesis and a New Brand Aesthetic
Wasp Perspective Beauty Campaigns
Boots Launches its Perfectly Imperfect Campaign Video
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Provocative Eco Screensavers
Planet-Saving Screen Savers Encourage Switching Off Devices
Wholesome Kingpin Ads
The PopCorners Super Bowl Commercial Reimagines Breaking Bad