These alternative lingerie lines give women more choice when it comes to choosing the right undergarments. In recent years, women have begun demanding higher-quality lingerie that fits a wide variety of body types. Many companies have emerged to meet this demand and provide women with underwear that meets their needs.
One of the biggest changes in the lingerie industry has been an attempt to accommodate different body types. Several brands have sought to cater to different body types by designing garments for those who cannot purchase standard sizes. For example, there are companies producing ultra-supportive bras for busty women, as well as brands who specialize in making undergarments for women who are on the smaller side.
In addition to offering a greater range of sizes, underwear brands have also sought to cater to consumers who are largely ignored by mainstream retailers. These alternative lingerie lines feature products that are not offered at regular stores. Some of these alternative garments include gender-neutral underwear, mastectomy bras and skin-matching undergarments.
38 Alternative Lingerie Lines
From Transgender Underwear to Sustainably Sourced Skivvies:
Katherine Pendrill — Nov 5, 2015 — Fashion
38
Body Diversity Campaigns
This Dear Kate Ad Celebrates All Different Types of Bodies
37
All-Natural Feminine Lingerie
This Comfortable Lingerie Collection is Designed by Carolyn Murphy
36
Luxurious Bespoke Lingerie
The Pieces Uniques Line by Maison Lejaby is All Bespoke & Truly Unique
35
Ultra Supportive Bras
Adina Reay Launched a Bra Collection That Caters to Busty Women
34
Female-Centric Cotton Lingerie
This Comfortable and Beautiful Underwear is Made to Please Women
33
Sustainably Sourced Skivvies
Brook There Provides an Ethically Produced Lingerie Line
32
Eco-Friendly Undergarments
This Sustainable Lingerie Brand Utilizes Vintage and Salvaged Fabric
31
Sultry Plus-Size Campaigns
The #ImNoAngel Lingerie Ads Assert That Full Figures are Seductive
30
Adaptable Lingerie Lines
The Fortnight Spring/Summer 2015 Collection is Evidently Multifaceted
29
Body-Positive Lingerie Lines
Addition Elle Unveiled a New Plus-Size Line at Fashion Week
28
Charitable Lingerie Lines
This Underwear Brand Supports an Entrepreneurial Sewing Program
27
Underwear Campaigns
Play Out Underwear Taps Breast Cancer Survivors for Its Latest Advertisement
26
Upcycled Tannenbaum Lingerie
Do You Green's Eco Underwear is Made from Old Christmas Trees
25
Incontinence Lingerie Lines
'Hi-Life' is a Line for People Suffering from Urinary Incontinence
24
Luxurious Lounge Pants
The MeUndies Lounge Pant is Made From Super Soft Micro Modal
23
Data-Determined Lingerie Marketing
Adore Me Uses A/B Testing to Determine Which Model Images Go Up
22
Inclusive Underwear Lines
Nubian Skin Hopes to Redefine Nude Lingerie For Women of Color
21
Controversial Plus-Size Campaigns
Calvin Klein's Ads of Myla Dalbesio Spark Body Image Arguments
20
Empowering Female Undergarments
Empowered by You Lingerie Does Good for You and Other Women
19
Custom-Fit Lingerie
True&Co;'s Uniform Lingerie Collection Sourced Fit Data From Thousands of Wome
18
Skin-Matching Clothing Sites
Nudevotion Helps Find the Perfect Nude Apparel for Every Skin Tone
17
Gorgeous Post-Surgery Bras
This Brand Makes Beautiful Mastectomy Lingerie for Cancer Survivors
16
Burlesque Lingerie Lines
The Christian Louboutin X Dita Von Teese Collection is Collaborative
15
Transgender Underwear Lines
All is Fair Makes Binders, Tuckers & Packers for People in Transition
14
Ethereal Wedding Lingerie
White over White (over White) by Iban Montero is Fit for a Bride
13
Cancer Survivor Models
Play Out Underwear Uses Breast Cancer Survivors to Redefine Femininity
12
Chic Minimal Lingerie
The REIF Basiks Collection is Full of Contemporary Sensuality
11
Big Data Lingerie Lines
Startup True & Co Uses Big Data to Help Women Locate the Perfect Bra Fit
10
Comfort-Focused Undergarments
Naked is Releasing a New Line of Comfortable Underwear for Women
9
Normalized Undergarment Photography
The Lonely Girls Project Displays Irregular Models in Lingerie
8
Lingerie-Swapping Programs
This Store Allows Customers to Trade in Old Clothes for New Underwear
7
Sultry Maternity Lingerie
Von Follies by Dita Von Teese is a Retro Maternity Lingerie Collection
6
Gender-Neutral Lingerie Lines
This Ultramodern Lingerie Branding Exudes Youthful Vitality
5
Film-Inspired Lingerie
The Marc Jacobs by Zana Bayne Line was Inspired by 50 Shades of Grey
4
Boyfriend Bra Services
Brayola Has Offered to Help Men Find the Perfect Bra This Valentine's Day
3
Retro Botanical Underwear
These High-Waisted Panty Designs Come with a Black Plant Print
2
Lingerie Technology Ads
Dear Kate Recently Launched a Highly Controversial Ad Featuring Bare Women
1
Wireless Delicate Lingerie
Valentine NYC Designs Undergarments that are Feminine and Comfortable
Related Ideas
Stunning Luxury Bridal Collections
Martina Liana and Martina Liana Luxe Present Stunning Capsules
Politically-Inspired Runway Collections
Selkie’s The Libertine Collection Channels Feminine Power
Ultra-Flattering Bodysuit Designs
BetterMe's Iconic Catsuits are Alluring and Performance-Driven
Ultra-Light Intimates Silhouettes
Bloomers Intimates Introduces the Feather Lace Panties in 2025
Athletic Wear Collabs
NikeSKIMS Collection Launches with NikeSKIMS First Collection Campaign
Romance-Driven Lingerie Collections
Boohoo Launches the Let’s Talk About Love Collection
Sculpted Athleticwear Collections
BetterMe Expands Its Viral Catsuit to New Silhouettes
Femme Fatale-Inspired Swimwear Capsules
LSPACE Emphasizes Chic Sophistication with Its New Capsule
Valentine's-Inspired Period Panties
Modibodi Debuts its Valentine's Day Period Underwear Line
Racy Lingerie Campaigns
Agent Provocateur Has Unveiled Its Autumn 2025 Promotional Campaign
Bridal-Inspired Lingerie Campaigns
Rihanna Stars in Savage X Fenty's Bridal Lingerie Campaign
Spring Fashion Blooms
Reformation Drops Seasonal Wardrobe Refresh with Sustainable Flair
Playful Showgirl-Inspired Apparel
SHEIN Taps Into The Life of a Showgirl with Vibrant Pieces
Shapewear Collections Expand North
Shapermint Launches Seven-Piece Core Line Across Walmart Canada
Liberating Lingerie Collections
ZHILYOVA Creates Feminine Designs That Blur Traditional Boundaries
Versatile Activewear Essentials
Under Armour Features Co-Ord Pieces for Functionality and Style
Modest Influencer-Backed Gymwear
Gymshark Taps Leana Deeb to Design a Line of Modest Activewear
Tropically Inspired Garment Designs
Ashaki Embraces Heirloom-Quality Construction
Seamless Active Legging Designs
Lululemon Introduces the New Align No Line High-Rise Pant
Contemporary Athleisure Brands
STAUD Sport Fuses Style and Functionality for Athletic Consumers
Thoughtfully Designed Activewear Lines
BetterMe's Motion Collection Combines Style & Functionality
Curated Online Fashion Storefronts
SHEIN Introduced its 'Trend Stores' for Personalized Shopping
Vibrant Lingerie Collections
The New Lorette Spring/Summer Collection is Playful and Elegant
Sustainable Statement Swimwear
Stefania Frangista Reimagines Beachwear with Nature-Inspired Design
Fuller-Bust Wireless Bras
Knix Launched a Shape-Focused Bra for Fuller Busts
Versatile Apparel-Lingerie Brands
Boobwear Brand Nuudii Redefines Comfort for Women Everywhere
It Girl-Inspired Fashion Lines
Veronica Beard Recently Launched Its Spring/Summer 2025 Capsule
Sustainable Shapewear Lines
The OceanHug Collection by Shapellx is Crafted from Oyster Shells
Shape-Focused Swimwear Lines
YITTY's Swimwear Collection Boasts Its Inclusive Shaping Technology
Influencer-Promoted Festive Lingerie Capsules
Hanky Panky Debuts Its Holiday Line with Lexi Wood
Actress-Approved Lingerie Brands
SYRN Lingerie Was Created by Sydney Sweeney
Elegant Performance-Driven Athleisure Lines
Äylor Offers a Distinctive Approach to Athleisure
Timeless Easy-Care Clothing
XCVI Crafts Comfortable, Long-Lasting Clothing Styles
Comprehensive Maternity Lines
The Ingrid & Isabel for Every Belly Line is Available at Walmart
Sculpting Denim Collections
SPANXsculpt ReDefine Revolutionizes the Comfort and Fit of Denim
Foundational Ready-To-Wear Collections
The Calvin Klein Spring 2026 Ready-To-Wear Line is Stunning
Expanded Culotte Designs
UNIQLO Debuts a Denim Culotte to Build on the Success of the Originals
Sustainable Performance Apparel
Craft Sportswear Launches Eco-Conscious Collective Line
Sustainable High-End Swimwear Brands
Aventura Swimwear Blends High Style with Sustainability
Period-Proof Student Uniforms
The Period Uniform by Somos Martina Integrates Menstrual Underwear
Underwear-Imitating Hybrid Garments
Balenciaga Presents the Cut Off Brief Skirt for FW25
Wellness Focused Swimwear
Bathing Belle Designs Its Fall/Winter Line for Cold Plunge Culture
Adorable Silk Panties
Lorette Lingeri Boasts the Cute Jolie Silk Panties in River Blue
Comfortable Seamless Bras
Floatley Cozy Wireless Scoop Plunge Bra Just Launched
Functional Support Bras
Parade Debuts its 'Underwire Bra Collection'
Valentine's Day Intimates Collections
Yitty's Valentine's Day Shop Embraces Confidence with Style
Elevated Loungewear Lines
UNIQLO's New Collection Blends Comfort with Street-Ready Style
Luxury Bold Underwear Styles
Calvin Klein's Unveils Their Autumn Campaign
Shaping Swimwear Lines
Miracle by Miraclesuit Offers Smoothing, Sculpting Swimwear Options
Inaugural Designer-Led Ready-To-Wear Fashion
Atelier Victoria’s Secret x Altuzarra is Sensual
Cost-Conscious Activewear Collections
The Latest Primark Activewear Range Features 240 Pieces
Vintage-Inspired Statement Swimwear
Tyler McGillivary Launched Her First-Ever Swimwear Collection
Iconic Women-Inspired Fashion Capsules
Yoga Jeans Presents the MUSE Spring/Summer 2026 Collection
Confidence-Focused Underwear Ranges
The Knix Valentine's Day Edit Spotlights Comfy Essentials
Fashion-Forward Shapewear
Calvin Klein Shapewear Integrates Details Like Lace & Signature Logos
Contemporary Sports Brands
Staud Sport Aims to Elevate Everyday Athleisure
Innovative Lightweight Activewear Brands
Elite Eleven Debuts the Performance-Driven & Stylish LUNA
Romantic Everyday Apparel
UNIQLO x Cecilie Bahnsen SS26 Blends Softness with Function
Redefined Women's Sportswear
Under Armour Launched the 'Women’s Courtside Collection'
Transformative Shaping Dresses
Body by Miraclesuit Offers a Smooth and Sculpted Silhouette
High-Performance Sculpted Fitnesswear
Nike and SKIMS Announced NikeSKIMS, a New Brand for Women
Genderless Outerwear Designs
Sujitha Shivajothi Redefines Outerwear With Its FW25 Collection
Summery Compression Clothing Collections
The SPANX® Active Range for Summer Has Made its Debut
Modern Low-Impact Swimwear
Vitamin A's Newest Swimwear Collection Reduces Environmental Impact
Seamless Chafe-Prevention Undergarments
Noosh Debuts AIR Base Layers for Summer Comfort
Health Awareness Undergarments
The UnderAware Brings Awareness to Testicular Cancer in April
Travel-Ready Sophisticated Shapewear Collections
Body by Miraclesuit Boasts a New Collection
Athlete-Approved Intimates Lines
Victoria's Secret Debuts the Season of Strapless with Angel Reese
Lace Corset Lingerie Designs
Honey Birdette Summer Campaign Brings Lingerie into Everyday Wear
Canadian-Made Cruise Collections
SHAN's Cruise 2026 Line Features Fluid Silhouettes
Elevated Layered Bras
The Layered Bra from FORM is a Stylish Athleisure Piece
Temperature-Regulating Sports Bras
Thirdlove's TempSync Active Supports Daily Activity & Movement
Sculpting Swimwear Collections
Spanx Swimwear Styles Offer Three Compression Levels
Stylish Beach-Ready Swimwear
Parade’s New Swim Collection Boasts Inclusive Silhouettes
Reimagined Menstrual Care Portfolios
Kotex Debuts a Reimagined Portfolio of Pads and Liners
Celebrity-Modelled Lingerie Collections
Heidi Klum & Daughter Star Intimissimi's Basics Collection
Princess-Inspired Active Apparel
Disney & Her Universe Reimagine Classic Gowns as Workout Dresses
Inclusive Sustainable Swimwear
SHEILA Features a Unique Range of Activewear-Inspired Beach Styles
Women's Studio Activewear Drops
NikeSKIMS Launched Its Studio Stretch for Studio and Everyday Wear
Redefined Comfort-Forward Bras
Understance Introduced its Collection of 'FlexWire' Bras
Premium Home Care Rebrands
The Laundress Relaunches with Safety Reforms and New Beauty Sleep Line
Leakproof Everyday Underwear
Sleaks Designed Washable Underwear for Bladder Leaks
Celebrity Swimwear Collections
SKIMS Introduces the Swim Line for Summer 2025
Vintage-Inspired Sleep Sets
Reformation’s First-Ever PJ Collection Debuts Elevated Nightwear
Complimentary Sculptural Jewelry Pieces
Spanx Has Announced a Collaboration with L'Enchanteur
Inclusive Comfort-Focused Bra Designs
Cacique Intimate's Smart Lift Bra Targets Fuller-Busts
Accessibly Priced High-Fashion Collaborations
SHEIN X and LUNA B Introduce a 54-Piece Line-Up
Athleisure Line Launches
Fashion Nova’s “Performance in the City” Athleisure Collection
Patented Swimwear Systems
Sabal Swim Calls Attention to Its CupUp Technology for AA to B Cups
Skincare-Infused Athleisure Lines
Coperni Releases the Fashion-Skincare Hybrid 'Carewear' Line
Women's Swimwear Brand Expansions
Chubbies Has Launched Cheekies to Serve a New Demographic
Luxe Comfort-Forward Loungewear
Bloomers Intimates Features Stylish Loungewear Essentials
Canadian Retailer Expansions
Knix Partners with Holt Renfrew to Grow in Canada
Ultra-Breathable Triangle Bralettes
Bombas Introduces the SoftMesh Triangle Bralette
Contouring Performance Wear
LILYSILK SilkContour Supports Movement Without Compressing or Pinching
Adaptive Clothing Ranges
Primark X Victoria Jenkins Unveil an Inclusive Fashion Line for All
Medical-Grade Maternity Compression Garments
TheRY Spotlights Its Maternity Compression Line
Comfortable Women's Liners
Skimpies is an Essential Underwear Replacement for Women
Elevated Maternity Collections
Seraphine Relaunches Brand with Design-Led Pregnancy Fashion
Modernized Private Label Lingerie
M&S Body is Arriving with a 300 Piece Collection
Dreamy Summer Swimwear Collections
TRIANGL's MIRAGE drop Brings Sun-Soaked Swimwear to August
Empowering Menstrual Care Solutions
Skaly Lingerie Emphasizes Comfort and Empowerment
Heritage-Inspired Underwear Designs
The Hendon Heritage Muse Undergarment is Timeless and Premium
Versatile Sleek Swimwear Designs
Dandy Del Mar Presents New Pieces to its Summer Roster
Faux-Piercing Push-Up Garments
SKIMS Presents the Ultimate Pierced Nipple Push-Up Bra
Cotton Underwear Essentials
Tommy John's Signature Cotton Collection is a Thoughtful Expansion
Flexible Underwire Bras
Wacoal's Industry-First EverFlexing Bra Adapts Across Six Sizes
Mens Underwear Bundles
Manmade Delivers Comfort and Style with Boxer & Socks Bundle
AI-Powered Bra Fitting Platforms
The 'Brarista' Platform Streamlines Undergarment Fittings
Lightweight Lift Bra Designs
Cacique Intimates Introduces the Lightest Lift Bra
Provocative Shapewear Ads
Kim Kardashian is the Fairy Butt Mother in a Whimsical Skims Ad
Breakthrough Menstruation Undergarments
The Step One Period Underwear Range Features Many Styles
Women-Focused Sports Stores
The Women’s Sports Store Can Be Accessed Digitally in the UK
Size-Inclusive Shapewear Brands
Shapermint Has Officially Expanded into the Canadian Market
Underwear Distribution Agreements
Stichd Distributes Levi's® Underwear and Socks in North America
Post-Surgery Garment Ranges
The Primark Breast Cancer Awareness Collection Has 49 Pieces
Stretchy Basics Collections
YITTY Introduces the New Stretchy Fit Collection
Silver-Inspired Intimate Collections
Bloomers Intimates Highlights Its Silver Belle Colorway
Refined Versatile Apparel
& Other Stories Launches its 'Transitional Edit'
Comfort-Focused Athleisure Lines
CSB's Fresh Athleisure Collection Combines Comfort & Performance
Refined Fashion Capsules
LILYSILK's Fall 2025 Collection is Titled Understated Strength
Expanded Debut Sock Ranges
Step One's All-New Socks Collection Sold Out Within a Day
Inaugural Men's Essentials Lines
Knix is Venturing into New Territory with the MNTD Line
Comfort-Forward Swimsuit Capsules
onewith x Claire Buckley Launch an Underwear-Like Collection
Affordable Inclusive Minimal Clothing
Primark Introduces a Capsule of Adaptive Clothing
Colorwear Apparel Line
Pantone Launches Loungewear and Activewear in a Curated Palette
Celebrity Padded Shapewear Campaigns
SKIM Presents the New Ultimate Butt Collection
Back-Smoothing Bra Styles
Shapellx Launched Two Bare Essentials AirSlim Styles for Wedding Season
Resort-Ready Shapewear Capsules
Body by Miraclesuit Debuts the Resort 2026 Collection
Parisian Altheisure-Style Sleepwear
BED Sleepwear Debuts Adjustable Satin Loungewear
Silk Activewear Collections
LILYSILK Has Introduced Its Inaugural Activewear Collection, SILKERRY™
Cooling Menopause Undergarments
Truekind's TrueCool Collection Has a Bra & Mid-Waist Brief
Size-Inclusive Activewear
FORM Expanded Its Range to Embrace Every Body Type
Essential 90s-Inspired Activewear
FORM Features Stylistic and Layering Activewear Pieces
Shapewear Company Expansions
Duamir Has Entered the European Shapewear Market
Inclusive Wardrobe Staples
NORMFORM Champions Those Who Do Not Fit Societal Norms
Inclusive-Forward Cheeky Pajamas
The ‘Homebody’ Sleepwear Collection Features Breathable Fabrics
Size-Inclusive Shirt Collections
Curve by The Shirt Company Edits Some of the Most Popular Styles
Limited-Edition Swimwear Collection
Andie Debuted The Andie Collection For Target Shoppers
Performance Denim Collections
Vuori Launches Soft Stretch-Focused Women’s Denim