These alternative lingerie lines give women more choice when it comes to choosing the right undergarments. In recent years, women have begun demanding higher-quality lingerie that fits a wide variety of body types. Many companies have emerged to meet this demand and provide women with underwear that meets their needs.
One of the biggest changes in the lingerie industry has been an attempt to accommodate different body types. Several brands have sought to cater to different body types by designing garments for those who cannot purchase standard sizes. For example, there are companies producing ultra-supportive bras for busty women, as well as brands who specialize in making undergarments for women who are on the smaller side.
In addition to offering a greater range of sizes, underwear brands have also sought to cater to consumers who are largely ignored by mainstream retailers. These alternative lingerie lines feature products that are not offered at regular stores. Some of these alternative garments include gender-neutral underwear, mastectomy bras and skin-matching undergarments.
38 Alternative Lingerie Lines
From Transgender Underwear to Sustainably Sourced Skivvies:
Katherine Pendrill — Nov 5, 2015 — Fashion
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Body Diversity Campaigns
This Dear Kate Ad Celebrates All Different Types of Bodies
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All-Natural Feminine Lingerie
This Comfortable Lingerie Collection is Designed by Carolyn Murphy
36
Luxurious Bespoke Lingerie
The Pieces Uniques Line by Maison Lejaby is All Bespoke & Truly Unique
35
Ultra Supportive Bras
Adina Reay Launched a Bra Collection That Caters to Busty Women
34
Female-Centric Cotton Lingerie
This Comfortable and Beautiful Underwear is Made to Please Women
33
Sustainably Sourced Skivvies
Brook There Provides an Ethically Produced Lingerie Line
32
Eco-Friendly Undergarments
This Sustainable Lingerie Brand Utilizes Vintage and Salvaged Fabric
31
Sultry Plus-Size Campaigns
The #ImNoAngel Lingerie Ads Assert That Full Figures are Seductive
30
Adaptable Lingerie Lines
The Fortnight Spring/Summer 2015 Collection is Evidently Multifaceted
29
Body-Positive Lingerie Lines
Addition Elle Unveiled a New Plus-Size Line at Fashion Week
28
Charitable Lingerie Lines
This Underwear Brand Supports an Entrepreneurial Sewing Program
27
Underwear Campaigns
Play Out Underwear Taps Breast Cancer Survivors for Its Latest Advertisement
26
Upcycled Tannenbaum Lingerie
Do You Green's Eco Underwear is Made from Old Christmas Trees
25
Incontinence Lingerie Lines
'Hi-Life' is a Line for People Suffering from Urinary Incontinence
24
Luxurious Lounge Pants
The MeUndies Lounge Pant is Made From Super Soft Micro Modal
23
Data-Determined Lingerie Marketing
Adore Me Uses A/B Testing to Determine Which Model Images Go Up
22
Inclusive Underwear Lines
Nubian Skin Hopes to Redefine Nude Lingerie For Women of Color
21
Controversial Plus-Size Campaigns
Calvin Klein's Ads of Myla Dalbesio Spark Body Image Arguments
20
Empowering Female Undergarments
Empowered by You Lingerie Does Good for You and Other Women
19
Custom-Fit Lingerie
True&Co;'s Uniform Lingerie Collection Sourced Fit Data From Thousands of Wome
18
Skin-Matching Clothing Sites
Nudevotion Helps Find the Perfect Nude Apparel for Every Skin Tone
17
Gorgeous Post-Surgery Bras
This Brand Makes Beautiful Mastectomy Lingerie for Cancer Survivors
16
Burlesque Lingerie Lines
The Christian Louboutin X Dita Von Teese Collection is Collaborative
15
Transgender Underwear Lines
All is Fair Makes Binders, Tuckers & Packers for People in Transition
14
Ethereal Wedding Lingerie
White over White (over White) by Iban Montero is Fit for a Bride
13
Cancer Survivor Models
Play Out Underwear Uses Breast Cancer Survivors to Redefine Femininity
12
Chic Minimal Lingerie
The REIF Basiks Collection is Full of Contemporary Sensuality
11
Big Data Lingerie Lines
Startup True & Co Uses Big Data to Help Women Locate the Perfect Bra Fit
10
Comfort-Focused Undergarments
Naked is Releasing a New Line of Comfortable Underwear for Women
9
Normalized Undergarment Photography
The Lonely Girls Project Displays Irregular Models in Lingerie
8
Lingerie-Swapping Programs
This Store Allows Customers to Trade in Old Clothes for New Underwear
7
Sultry Maternity Lingerie
Von Follies by Dita Von Teese is a Retro Maternity Lingerie Collection
6
Gender-Neutral Lingerie Lines
This Ultramodern Lingerie Branding Exudes Youthful Vitality
5
Film-Inspired Lingerie
The Marc Jacobs by Zana Bayne Line was Inspired by 50 Shades of Grey
4
Boyfriend Bra Services
Brayola Has Offered to Help Men Find the Perfect Bra This Valentine's Day
3
Retro Botanical Underwear
These High-Waisted Panty Designs Come with a Black Plant Print
2
Lingerie Technology Ads
Dear Kate Recently Launched a Highly Controversial Ad Featuring Bare Women
1
Wireless Delicate Lingerie
Valentine NYC Designs Undergarments that are Feminine and Comfortable
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Unconventional Bridal Collections
LaPointe's Debut Bridal Collection is for the Cool Bride
Celebrity-Starring Swimwear Campaigns
Kim Kardashian Fronts the SKIMS 'Swim Shop' Campaign
Corset-Focused Vintage Shapewear
SKIMS Launches the 'Glam' Vintage Archive Collection
Luxury Swim Collections
Bluebella Launches New Swimwear Range Dubbed Swimwear, Redefined
Inclusive Shapewear Collections
The +Body by Julia Haart Shapewear Line Features Powerbondtm 2.0
Empowering Female Shirts
Londre Bodywear Launches Big V Energy Tank for Entrepreneurial Women
Retro Shapewear Swimsuits
Bumpsuit's Shapewear Swim Sculpts and Supports the Body
Adorned Bra Bands
BAXXE Makes Bra Bands That are Meant to Be Seen, Not Hidden
Lifting Shapewear Shorts
Threads Presents Its Performance-Driven Contour Lift Shapewear Shorts
Eco-Friendly Professional Apparel
Dana Bandi Debut Collection Redefines Power Dressing
AI-Generated Swimsuit Campaigns
Undiz Launches a New Campaign with AI-Generated Models
Frilled Italian Lingerie Collections
softandwet Makes Beautiful Lingerie with Comfort in Mind
Ruffled Seam-Free Apparel
Fruity Booty Launches the 'Bodywear' Seamless Separates Range Online
No-Show Underwear Collections
Siella's No-Show Capsule is Ultra-comfortable and Stretchy
Age Inclusive Romantic Lingerie Ads
Bluebella's Valentine's Day Campaign Boasts Marie Helvi
Vancouver-Based Inclusive Lingerie
Understance Offers Size-Inclusive, Comfort-Driven Lingerie
Post-Surgery Friendly Swimwear
PrettyLittleThing and GIRLvsCANCER Launch Empowering Swimwear
Faux-Nipple Climate-Awareness Fashion
SKIMS Presents the New Ultimate Nipple Bra Design
Dynamic Gender-Fluid Capsules
WILDFANG Unveils New Collection for Gender-Fluid Expression
Premium Shapewear Resources
Skims Launches 'The Shapewear Shop' for All of Your Shapewear Needs
Chic Sustainable Swimwear Designs
MABI Swimwear Debuted the Gaia Capsule Collection
Tan-Through Swimwear
FreeTan Swim's One-Pieces and Bikinis Avoid Awkward Tan Lines
Affordable Intimates Brands
Walmart Launches Joyspun, its New Sleepwear and Intimates Line
Colorful Athleisure Essentials
Jill Yoga’s Athleisure Line is Colorful, Cozy, & Performance-Driven
Sustainable Period Panties
Newex's Hiphugger Period Panty is Comfortable and Minimalist
High-Quality Loungewear
Nuuds Offers a Range of Comfortable, Versatile Basics for All
Versatile Transitional Apparel
LILYSILK Expands Latest Collection with Timeless Spring Staples
Luxury Lingerie Campaigns
Honey Birdette and Ellen von Unwerth Debut Bold 'On the Run' Lingerie Ad
No-Show Plunge Bras
Siella Recently Introduced the No-Show Plunge and Triangle Bras
Luxury Technical Clothing Lines
Y-3 Embraces Performance-Driven Fabrics and Luxury
On-Demand Fashion Production
Shein Moves Away From its Fast Fashion Roots with New Manufacturing
Premium Sustainable Bras
WonderBra Recently Expanded its EcoPure Collection
Velvety Soft Mens Undergarments
SKIMS Men Features New Snug Comfortable Undergarments
Romantic Size-Inclusive Intimates
Gabi Gregg Unveils a New Intimates Capsule with Playful Promises
D Cup-specific Bras
MINDD is an Intimate Apparel Company Dedicated to Serving D+ Breasted Women
Inclusive Eco-Conscious Intimates
Woxer Unveils Eco-Friendly Spring/Earth Month Collection
One-Size-Fits-Most Swimsuits
Youswim's Stretch II Fits Sizes 14 to 24
Biodegradable Kid's Underwear
Nudies Essentials Caters to Toddlers & Girls with the Nubies Line
Colorful Zip-Front Sports Bras
Ruby Ribbon Offers Its Zip-Up Sports Bra in a New Colorway
Comfy Organic Cotton Lines
Siella Strikes a Perfect Balance with Its Organic Cotton Undies & Bras
Posture-Correcting Inclusive Bras
Kinflyte Launches on Plus Size Retailer Dia & Co
Dynamic Jewelry-Paired Shapewear
SKIMS Recruits Veneda Carter for a Shapewear and Jewelry Capsule
Y2K Butterfly Swimsuits
Londre Bodywear Introduces the Reversible Blue Butterfly Minimalist Suit
Female-Led Swimwear Brands
Bydee Embodies Creativity, Resilience, and the Entrepreneurial Spirit
Cheeky Men's Lingerie
Skull & Bones Offers Surprise Openings and Unique Cutouts
Spring-Ready Shapewear Collections
Yummie Shapewear Debuts New Spring Colors and a New Silhouette
Cancer-Symptom Detecting Bras
Love & Nudes Joins McCann Toronto on the Stage Zero Capsule
Eco-Friendly Inclusive Apparel
SHEIN Launches evoluSHEIN Line Designed to be Accessible for All
Chic Lace Slip Shorts
Bloomers Intimates Offers a Diverse Selection of Lightweight Lingerie Pieces
Stunningly Stylish One-Piece Designs
Londre Bodywear Launches a Chic and Comfortable Style
Sustainable Luxury Swimwear
Change of Scenery is a Women-Founded and Eco-Friendly Business
Curve-Friendly Swimwear Collections
House of Sunny's New Swimwear Collection Features Bigger Sizes
Lace Leakproof Underwear
Bloomers Intimates Debuts Queen's Lace Her Highness Sneezeproof Briefs
Non-Gender-Conforming Spring Fashion
UNDERCOVER Unveils its New SS23 Collection During PFW
Tween Athletic Apparel
Dragonwing Offers Tween-Friendly Stylish Athleisure
Bold Soda-Themed Intimates
Parade x Coca-Cola Unveil a New Collection of Colorful Intimates
Inclusive Swimwear Collections
Londre Bodywear Collabs with SI Swimsuit Model Sixtine Rouyre
Ever-Changing Sustainable Swimwear
Youswim Changes With Your Body for Ultimate Comfort
Sustainable Demure Athlesuire
Losano’s Sustainable Collection Has Sets for Lounging and More
3D Contouring Boxers
Manmade's THE BOXER BRIEF Offers Premium Comfort and Fit
Collaboration American Brand Sleepwear
The Macy's x Gap Collection Has Options for Men and Women
Romantic Fashion-Forward Apparel
PrettyLittleThing Offers a Range of Apparel Perfect for Vday
Upcycled Bridal Intimates
Love Stories Unveils Bridal Briefs Made from Upcycled Wedding Dresses
Eco-Conscious Luxurious Undies
Subset's Cozy Essentials Offers Comfort Without Compromising Style
Live Swimwear Photoshoots
The 2023 Knix Swim Collection Launched with an Unretouched Campaign
Planet-Friendly Denim Collections
Soorty's Stunning New Denim Pieces Are Sustainably Crafted
Empowering Compression Bathing Suits
Londre Bodywear's Latest Collection is Dubbed Where's Vulva
Brazilian Women's Fitness Collections
Trinys Extends Its Offerings to the US Market
Spring Bring-Ready Apparel
SHEIN Offers a Range of Swimwear and Vacation Outfits
Empowering Female Loungewear
Brunette the Label and Girlboss Teamed Up Loungewear Line
Ultra-Soft Micromodal Bodysuits
The Evasion Bodysuit by Lâcher Prise Balances Comfort and Style
Reusable Period Underwear
DIVA Introduces Revolutionary Reusable Period Underwear
Figure-Hugging Leather Swimwear
SKIMS Debuts its Sleek Swimwear Collection Made with Faux Leather
Sustainable Lifestyle Apparel
Losano is a New Lifestyle Apparel Brand Focused on a Greener Future
Everyday Underwear Sets
This Collections Offers Matching Underwear with Comfort and Style
Versatile Athletic Capsules
Brunette the Label’s Sport Collection Just Dropped
Sustainable Comfort-Focused Bras
ThirdLove Spring Collection Embraces Comfort and Sustainability
Inclusive Functional Activewear
JUV ACTIVEWEAR Offers Fashion-Forward Pieces
Chic Sustainable Underwear Brands
Subset Formerly Known as Knickey, Launches in North America
Humorous Period Care Campaigns
Thinx's New Period Underwear is Introduced in an Ad by OBERLAND
Plant-Based Activewear Ranges
Pangaia's New Sports Bra & Leggings Offer Eco-Friendly Comfort
Ultra-Smooth Comfortable Bras
maurices Launches New Smooth Bliss Wireless Bra
Quirky Chic Sleepwear
Bluebella and Ashley Williams Unveil Game-changing Collaboration
Crochet Bikini Lines
TRIANGL's 2024 Drop Boasts Cover-Ups and Swimwear
Sustainable Curve-Flattering Lines
Londre Bodywear Launches Sustainable Capsule: The Only
Inclusive Swimwear Collections
Onewith Swim Boasts a Patent-pending Design
Luxurious Branded Undergarments
The New Prada Underwear is Meant to be Worn on Its Own
Leak-Proof Intimate Collections
Knix Introduces the Sexy Mesh Capsule with Gabrielle Union
Versatile Comfortable Everyday Bras
The Vibrant Body Company Boasts the EveryWear Bra™
Jewelry-Adorned Shapewear
SKIMS and Swarovski Collaborate on Sparkling Intimates
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Stylish Menstrual Undergarments
Saalt Debuts a Menstrual Underwear Collection at Target Locations
Sculpting Shapewear Additions
YITTY Debuts a New Inclusive Shapewear Collection Called 'Ultralift'
Youthful Undergarment Brands
Maidenform Introduces its Younger, Gen Z-Focused Brand, M
Cozy Wireless Adjustable Bras
Floatley's New Bra is Designed for Women of All Shapes and Sizes
Teen-Focused Period Underwear
Proof Debuts the Teen and Tweens Reusable Period Underwear
Active Period Underwear
PUMA x Modibodi Supports Maximum Protection and Performance
Holiday Shapewear Collection
Ruby Ribbon Unveils Holiday Shapewear Collection for Style & Comfort
Buttery Soft Bodywear Capsules
Lululemon's Wundermost Presents its New Ultra Soft Nulu Line
Eco-Friendly Halter Dresses
Londre Bodywear Debuts the Sustainable Cowl Neck Halter Dress
Empowering Quality Lingerie
MINDD Bra Releases its Iconic Bra in a Red Colorway
Comfortable Pregnancy Nighties
Ingrid+isabel's Restful Nightie is Available in Taupe Color
Reimaged Striking Lingerie
Bluebella Unveils Its Autumn Winter 2023 Campaign
Posture-Supporting Bras
Kinflyte’s Posture Correcting Bras Offer Long Lasting Health Benefits
Athlete Collaborative Intimates Line
Naomi Osaka and Victoria's Secret Work on a New Collection
Mature Fashion-Forward Brands
'Wit & Wisdom' Launched for Older Consumers to Stay Fashion-Ready
High-Performance Workout Apparel
Athleta Launches a New Womens Line for High-Intensity Exercising
Sleek Sporty Undergarments
Lacoste's Women's Underwear Capsule Is Inspired by the Brand's Legacy
Y2K Brand-Backed Denim
Playboy Launches its First Official Denim Line for Men and Women
Sustainable Period-Proof Swimwear
The Triangle One Piece from Pantys Boasts Carbon Neutral Fabrics
Bra-Included Women's Apparel
SheBird is on a Mission to Free Women from the Discomfort of Bras
Adaptive Intimate Collections
Victoria’s Secret and Pink Team Up to Launch Adaptive Intimates
Luxury Cozy Nightwear
Bluebella Redefines Evening Comfort with Its Latest Sleepwear Collection
Upgraded Triangle Padded Bras
Siella Adds New Features to Its Signature Triangle Padded Bra
Alpaca Fiber Underwear Collections
Paka Introduces a Non-Toxic and Comfortable Underwear Line
Stylish Size-Inclusive Intimates
Arula Makes Intimates for Millennials and Gen Z
Inflatable Spring-Ready Latex Clothing
HARRI's SS23 Capsule of Latex Apparel is Available Now
Comfort-Focused Shapewear Bras
Shapellx Launches a New Shapewear Bra Collection
Women-Supporting Clothing Brands
'Sozy' Aims to Support Women and Victims of Violence
Indian Lingerie Expansions
La Vie en Rose Branches Into the Indian Market with its New Location
Seamless Activewear Lines
WellBeing + BeingWell's Seamless Collection is Available at REVOLVE
Affordable Activewear Collections
Forever 21 Unveils a New Activewear Line for the Season
Size-Inclusive Pickleball Bras
Glamorise Offers Size-Inclusive Sports Bras for Pickleball Players
Uplifting Underwear Capsules
Monki and BDDF Released a Limited-Edition Underwear Line
Menopause Clothing Collections
Primark's First Menopause Collection Relieves Hot Flashes & Chills
Soccer-Themed Undergarment Capsules
Savage X Fenty Releases a New Collection Inspired by Soccer
Awareness-Raising Silk Bedding Lines
LILYSILK Teams Up with the National Breast Cancer Foundation
Empowering Superhero-Inspired Shapewear
Shapellx Drops Innovate New Shapewear Line, Inner Armour
Adjustable Chlorine-Resistant Swimwear
MeUndies' New Sustainable Swimwear Arrives for Summer
Size-Inclusive Summer Fashion
Hayden LA's Summer Staples Boast Whimsical Floral Patterns
Leakproof Period Undergarments
Thinx Underwear Now Has LeakSafe Barrier Technology
Provocative Performance Athleisure
Savage X Fenty Sport Shares Inclusive Sportswear with an Edge
Stunning Size-Inclusive Swimwear
Universal Standard Debuts its Swimwear Line with Inclusive Sizing
Sleek Sustainable Sleepwear Lines
CLB Living Launches a New Night Slip Collection
Ultra-Soft Supportive Bras
Parade Launches Its First Bra Collection with Inclusive Sizing
Neon Pink Swimwear
Londre Bodywear Launches Neon Pink Capsule Collection Ahead of Earth Month
Inclusive Undergarment Capsules
Primark Launches the Inclusive Magnetic and Velcro Undergarments
Empowering Women's Loungewear
Protect Your Peace With Brunette the Label's Newest Collection
Summer-Ready Women's Liners
Malory's All-Day Care Protection Liners Support Summer Confidence
Womenswear Wardrobe Staples
JD Williams Debuts a Versatile Clothing Capsule for Middle Age Women