Custom-Fit Lingerie

There are a huge number of women who never have a proper bra fitting and end up with an ill-fitting undergarment with straps that either pinch, mark or sag. However, True&Co; is one company that's on a mission to do things differently, including using data to reveal how women shop for lingerie. The brand's 'Uniform' collection was created with data from 500,000 women, making sure that your undergarments fit as they should for your specific body type.

In order to get started, True&Co; has women take a quick quiz, which helps to evaluate bra fit using the TrueSpectrum bra-sizing system. For example, if you find that your bra straps tend to dig into your shoulders, True&Co; suggests that you may have picked the wrong band or cup size.