The Fortnight Spring/Summer 2015 Collection is Evidently Multifaceted
References: fortnightlingerie & missmoss.co.za
The Fortnight Spring/Summer 2015 lingerie collection incorporates a series of formal and relaxed looks. In its current lookbook, varying approaches to undergarments are displayed by way of green leaves and blossoms, bringing what's usually kept in the bedroom to the bright outdoors.
A series of unpredictable looks are present in the current Fortnight line. Showcased in the pale images are high rise styles, lace-lined pieces and full body suits. Many of the items and can be mixed and matched with one another, adding elements of versatility.
Further aspects of versatility are driven home by the formal yet casual appeal of this assortment. While some of the items are most appropriate for lounging, others can be incorporated into daytime ensembles.
A series of unpredictable looks are present in the current Fortnight line. Showcased in the pale images are high rise styles, lace-lined pieces and full body suits. Many of the items and can be mixed and matched with one another, adding elements of versatility.
Further aspects of versatility are driven home by the formal yet casual appeal of this assortment. While some of the items are most appropriate for lounging, others can be incorporated into daytime ensembles.
Trend Themes
1. Adaptable Lingerie - The trend of lingerie that can be mixed and matched with each other and other clothing items for a versatile look.
2. Formal/casual Apparel - The trend of clothing that can be worn both formally and casually, opening up new opportunities for versatile wardrobe choices.
3. Multifaceted Collections - The trend of fashion collections that incorporate a variety of styles and looks to appeal to a broader range of consumers.
Industry Implications
1. Fashion and Apparel - The fashion industry can take advantage of the trend of adaptable lingerie and formal/casual apparel to create new lines that allow for more wardrobe versatility.
2. Retail - Retailers can capitalize on the trend of multifaceted collections to offer a wider variety of options to consumers and appeal to different tastes and preferences.
3. Marketing - Marketing firms can use the trend of adaptable lingerie and formal/casual apparel to target audiences with campaigns that focus on versatility, and the ability to mix and match clothing items for multiple looks.
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