Brayola is a crowd-based website dedicated to helping women find the perfect bra. This Valentine's day, the service is turning their attention to men. Specifically, men who are shopping for their girlfriends on Valentine's Day.
Dudes who are lost when it comes to women's undergarments (not to mention, a little wary of wandering around a Victoria's Secret by themselves), need only to snap a shot of their wive's or girlfriend's bra tag. Brayola will take care of the rest, finding the perfect bra.
If you're doing some last-minute lingerie shopping, forget the confusion of a physical store and opt for Brayola's easy-to-use service instead. Then sit back and enjoy the smile on your partner's face as she opens her gift.
What's Driving This Trend
- Crowd-based Shopping
- Crowd-based bra shopping services such as Brayola enable men to purchase lingerie with ease and accuracy.
- Virtual Fitting Rooms
- Virtual fitting rooms allowing for online measurements and try-ons could greatly improve the lingerie shopping experience for both men and women.
- Personalized Recommendations
- Personalized lingerie recommendations based on data could revolutionize how women and men shop for intimates.
Who This Affects Most
- E-commerce
- The e-commerce industry could benefit from virtual fitting rooms and personalized recommendations for lingerie shopping.
- Apparel
- Innovations in digital lingerie shopping and virtual fitting rooms could disrupt the traditional lingerie and apparel retail industry.
- Retail Technology
- Crowd-based shopping, virtual fitting rooms, and personalized recommendations present opportunities for the retail technology industry to improve the lingerie shopping experience.
