The Lonely Girls Project features the work of photographer Harriet Were. In the photography series, irregular or rather 'normal' models are showcased within the lingerie of Lonely, a clothing line that boasts its will to accommodate varying shapes and sizes.
A series of models are featured in Were's portfolio. Each one displays varying lingerie pieces, including racy red lace bras and more conservative athletic pieces. By working with several styles and cuts, the Lonely brand has diversified its collections.
While the lingerie is appealing all on its own, Lonely's desire to challenge the standard undergarment model is also quite striking. Via enticing photography, the brand is breaking down barriers within the very industry that it caters to, certainly no small feat for the fashionable company.
Key Themes Behind This Trend
- Diverse Undergarment Representation
- The Lonely Girls Project showcases 'normal' models in lingerie, challenging the standard undergarment model and promoting diversity.
- Body Positivity in Fashion
- Lonely's campaign promotes body positivity by featuring models of varying shapes and sizes, disrupting the traditional beauty standards in the fashion industry.
- Lingerie Brand Building Authenticity
- Through the Lonely Girls Project, Lonely lingerie brand embraces authenticity by showcasing real models, creating a disruptive innovation opportunity for other lingerie brands to adopt a similar approach.
Where This Applies
- Fashion Retail
- The Lonely Girls Project introduces a disruptive innovation opportunity for fashion retailers to embrace diversity and body positivity in their marketing and products.
- Photography
- The Lonely Girls Project presents a disruptive innovation opportunity for photographers to challenge traditional beauty standards and capture more diverse representation in their work.
- Advertising and Marketing
- The Lonely Girls Project unveils a disruptive innovation opportunity for advertising and marketing professionals to promote body positivity and inclusivity in their campaigns.
