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'Hi-Life' is a Line for People Suffering from Urinary Incontinence

 - Sep 9, 2015
References: cosmopolitan & psfk
This urinary incontinence lingerie line was designed by 'Confitex,' a company that developed special underwear that can wick away moisture without adding padding.

A 2011 study suggested that half of the women in the United States suffer from urinary incontinence and its negative effects on their work, social and sex lives. While other incontinence lingerie lines exist for this health condition, they all involve unwanted padding. Unlike the others, Hi-Life's line uses a patented material made up of three layers that are water-proof and absorbent. The line consists of 30 pieces ranging from day wear, evening wear and even G-strings.

Debuted at New Zealand's Fashion Week, Hi-Life features small sexy underwear that doesn't look any different from popular lingerie designers like Victoria Secret or La Senza. Filling a void that existed in the lingerie market, these designs are both fashionable and functional, minimizing the need for pads and providing a sustainable alternative.