Connectivity, engagement and community are some of the major themes that can be found in the top 2021 seniors trends. As brands aim to create bonds that create lifelong consumers, many are shifting their focus towards older demographics, as seen with gaming subscriptions targeted at the elderly, dairy-free beverages expressly made and marketed to consumers ages 50 and up, as well as pre-rolls made for Baby Boomers.
Everything from hearing aids and companionship products to sleep apnea machines are now being enhanced with the power of artificial intelligence, and seniors in some areas are now also benefitting from autonomous technology when it comes to getting their weekly groceries delivered.
A look ahead at more innovations for seniors can be found in Trend Hunter's 2022 Trend Report.
Top 35 Seniors Trends in 2021
35
Baby Boomer-Targeted CBD Prerolls
Dad Grass is Cannabis Option with Intergenerational Appeal
34
Brain-Mapping Helmets
iSyncWave Detects Early Signs of Alzheimer's Dementia
33
Multifunctional Senior Support Planters
The Conceptual 'Fanoos' Planter is Interactive
32
Connected Senior Monitoring Systems
The CVS Health 'Symphony' Medical Alert System is Intelligent
31
Senior-Monitoring Smart Lamps
Nobi is a CES 2021 Innovation That Uses AI to Detect Falls
30
Brain Training Headsets
'Sens.ai' is a Multipurpose Wearable That Enhances Mental Functions
29
AI-Powered Sleep Apnea Machines
ResMed Launches Innovative New CPAP Unit Called the 'AirSense 11'
28
Grandparent Ambassador Relaxing Campaigns
Coors Light Asks Canadian Grandparents "How To Chill"
27
Connected Senior-Supporting Devices
The SensorsCall CareAlert Helps Loved Ones Stay in Contact
26
AI-Powered Hearing Aids
Widex MOMENT Hearing Aid is Customizable Based on the User's Activity
25
Smart Adult Diapers
The Ontex Smart Diapers Were Designed with Sustainability in Mind
24
Autonomous Seniors Deliveries
Ford's Low-Speed Self-Driving Shuttles Make Deliveries to Seniors
23
Wireless Digital Stethoscopes
Eko Releases the 'Eko DUO' For Personalized Cardiac Assessment
22
Modern Menopause Support Products
Womaness Products Include Supplements, Skincare and More
21
Modern Accessible Stairlifts
Flow X is an Accessible Stairlift Design with Sleek Finishings
20
Boomer-Targeted Dairy-Free Drinks
Perennial Crafts Plant-Based Beverages for Mature Adults
19
Remote Elderly Care Apps
Amazon Launches Elder Care Subscription Service, Alexa Together
18
Dysphagia-Friendly Baking Mixes
The Texture Modified Bread and Dessert Mix is Easy to Swallow
17
Grandparent-Specific Investment Apps
The EarlyBird App Helps Connect Long-Distanced Families
16
Senior-Focused Hydration Bands
MyElixa Turns Any Glass or Bottle into a Smart Hydration Solution
15
Connected Senior Safety Devices
The Black+Decker goVia Home Emergency Response Device is Practical
14
Dirty Diaper Recycling Networks
Unicharm Will Start Collecting and Recycling Disposable Diapers
13
Senior-Centric Smartphones
This Device's Interface & Features Make It the Ideal Phone For Seniors
12
Retro-Inspired Fitness Classes
Retroglow's Virtual Fitness Lesson is Designed for the Whole Family
11
Senior-Focused Wearable Health Devices
CarePredict Helps You Take Better Care of Older Parents
10
Baby Boomer Influencer Houses
Alaska Airlines Invites Older Influencers to the 'AK Boomer House'
9
Boomer Dating Apps
Senior Dating Agency Launches Two New Over 50s Dating Sites
8
Virtual Healthcare Clinics
The NeuroSphere Virtual Clinic Provides Remote Care
7
Digital Quality Time Platforms
Grandy Was Designed to Connect Grandkids and Their Grandparents
6
Senior-Targeted Smart Displays
Alexa Smart Properties Supports Senior Living & Health Providers
5
AI-Powered Companion Dolls
Takara Tomy's Ami-chan is a Robotic Granddaughter for Older Adults
4
Elderly-Friendly Gaming Subscriptions
'Arkadium Advantage' Makes Gaming Accessible to the Elderly
3
Intergenerational Video Creation Apps
Zoog Lets Grandparents Be Creators for Better Family Bonding
2
Care Home Marketplaces
Lottie Helps you Find Your Dream Care Home at a Fair Price
1
Sustainable Garden Cemeteries
Vancouver Cemetery Turns its Grounds into Heritage Gardens
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AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Smart Walking Canes
The CAN Go Smart Cane Enhances Senior Safety with Artificial Intelligence
Handheld K-Beauty Devices
APR Corp. is Bringing Advanced K-Beauty Tech to CES 2024
Wellness Bone Conduction Wearables
The 'Era Sync' Wearable Device by Luca Persico is Futuristic
Disruptive AI-Finance Chatbots
Origin Financial Wins Big with AI Chatbot for Everyday Finance
AI-Influenced Fashion
Collina Strada Spring 2024 Was Created with the Aid of AI
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
AI-Powered Smart Rings
VTouch, Inc. Introduces the Groundbreaking WHSP RING
AI-Powered Healthcare Pods
CarePods are the World's First Artificial Intelligence Doctor's Offices
AI Video Generators
Canva Turns Text Prompts into AI Talking Heads
Chic Affordable Wireless Headphones
The Haylou S35 ANC Boast 60 Hours of Battery Life
AI-Powered BeautyTech Platforms
Singular by Prose Ushers in a New Model for the Beauty Industry
AI-Generated Denim Capsules
Soorty Unveils HumAin Chapter 2 at the Intersection of Tech & Fashion
AI-Powered Skincare Devices
The Tri-Light +SABI AI Uses Data to Enhance Users' Skincare Routines
AI-Powered Shopping Tools
Google AI Now Allows Shoppers to Browse AI Product Recommendations
AI-Powered Fashion Apps
The 'Blend' App Helps Users Find Products That Suit Their Style and Budget
AI-Powered News Networks
Channel 1 Delivers Personalized News with AI-Generated News Anchors
AI-Assisted Ceiling Lights
Mati Papalini and Marko Filipic Design an AI-Assisted Lamp
AI-Powered Virtual Closets
Stylitics' Products Support Next-Gen Personalized Shopping
Personalized AI Assistants
Swift Creatives Harnesses the Power of Artificial Intelligence
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Snazzy Electric Mobility Scooters
The 'Tectus' is Designed to Transport Seniors In Safety & Style
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
AI-Powered Mental Health Apps
The 'Deepen' AI Therapist App Offers Insights and More
AI-Powered Beauty Partnerships
Haut.AI and Ulta Beauty Join Forces to Transform Beauty Retail
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
AI-Powered Cultural Trend Tools
Huge's Culture Decoder Uses AI to Understand Cultural Trends
Advanced Contextual Awareness Wearables
The Humane Ai Pin Connects Users Without Smartphones
AI-Powered Foodservice Tools
Datassential’s Menucast Predicts the Future of Food & Flavor
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
AI-Enhanced Grocery Apps
Instacart Unveiled a Suite of AI Features Coming to its Mobile App
Senior-Friendly Snacks
These Packaged Snacks Speak to the Needs of Senior Snackers
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Advanced AI Skincare Solutions
The Perfect Corp. Updated its AI Skin Scanner
High-Tech Cyber Headphones
Neurable Taps Master & Dynamic to Enhance its Brain-Sensing Headphones
AI Wellness Companions
NOWATCH Insights Delivers Personalized Well-Being Insights in a Custom Way
Stylist AI Chatbots
Ssense Unveils a New ChatGPT-Enabled Chatbot for Personal Styling
AI-Powered Retail Tools
Walmart is Introducing a New Series of AI Tools for Customer Experience
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
AI Shopping Customization Tools
The Zegna X Experience Merges AI Technology & Traditional Retail
Generative AI Wellness Platforms
Miri Recently Launched Shannon AI on Its Platform
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
AI-Powered Wearables
The Ai Pin Debuted at the Coperni 2024 Spring/Summer Show
AI Travel Assistants
Trip.com Group Positions Its Tripgenie Service as Groundbreaking
Artificial Intelligence-Powered Pet Feeders
The Furspark Big Eye Smart AI Pet Feeder is Innovative
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
AI-Powered Family Story Books
Life Story AI Will Help Users Preserve Their Family's Legacy
Affordable AI Skincare Devices
SmartAppGuided Supports Personalized Care for Less Than $100
AI-Powered Content Features
YouTube Enhances its AI Offerings with Two New Creator Features
Accessible Skincare Gift Branding
These NIVEA Gift Packs Feature NaviLens Technology in the UK
Spatial Computing Shopping Apps
'Alo Yoga' Debuted a New App for the Apple Vision Pro
Immersive AI Wellness Avatar Experiences
Tomo is an AI Spiritual and Mental Guidance Experience
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
AI-Powered Fintech Tools
Square Introduces Ten New Generative AI Features for Content Creation
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
AI-Based Baby Wellness Monitors
Inspired by Wearables, Elora Enhances Safety, Well-Being and Care
AI-Driven Newsletter Summaries
CruiseLetter Summarizes News into Mini Podcasts
Inclusive Digital Platform Experiences
Google Launches More Inclusive Assistance to its Platforms
Self-Guided Mobility Aids
Glidance Showcased the 'Glide' at CES 2024 as an Innovative Mobility Aid
AI-Powered Conference Features
Video Conferencing Platform Zoom Launches a Suite of AI Tools
Generative AI Healthcare Tools
Productive Edge Debuts New Healthcare Solutions Using Generative AI
Loneliness-Combating AI Teddy Bears
Adults are Turning to AI Friend Chatbots for Loneliness
AI-Assisted Cooking Partnerships
Unilever and Be My Eyes Partnered to Support Shoppers
Adult Anti-Aging Skincare Brands
'Boomer Babe Beauty' Offers a Curated Anti-Aging Collection
Influencer-Focused AI Updates
CreatorIQ Utilizes AI To Help Marketers Track Creator Conversations
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Nonprofit-Backed Senior Social Apps
'Senior Planet Community' is Supported by the AARP for Seniors
Elderly Monitoring Smart lamps
The AI Nobi Smart Lamp is Designed with Safety Features
AI Party Planners
"The Generager" by Three Olives Vodka Launches Custom Party Themes & Concepts
AI-Powered DIY Home Apps
Praxis Introduces New Features to Its Praxis Plus App
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Text-to-Video AI Avatars
AI Studios Brings Content to Life
AI-Powered Cocktail Subscriptions
The Barsys Subscription Box Service is Debuting at CES 2024
GenAI Bedtime Stories
SmartDreams Uses AI to Help Kids Craft Their Own Stories
AI-Powered Wealth Management Platforms
Era's AI Wealth Platform Secures $3.1M Seed Funding
Loneliness-Combatting Grocery Shopping Experiences
Oma's Soep Debuted a Shopping Basket Initiative
AI Health Companions
HealthMate AI Can Transform Your Body with Personalized Tech
Over-The-Counter Hearing Aids
Sennheisesr Launches its New Modern Wireless Hearing Aids
AI-Powered OTC Hearing Aids
AVAtronics Debuts AI-Enriched Wideband Technology
AI-Powered eCommerce Reviews
Amazon Customer Review Highlights Leverage AI Capabilities
AI Posthumous Digital Communication
ContinYou Sends Messages to Loved Ones After Their Passing
AI-Powered Wellness Vacations
Culb Med Expands Wellness Program with AI capabilities
AI Clothing Try-Ons
Google's AI Shopping Feature Shows How Apparel Looks on Real Models
AI-Inspired Beer Ads
Sharp is Promoting Its First Hazy IPA, Solar Wave, with "ChatIPA"
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Adaptive Senior Fashion
Joe & Bella Specializes in Modern, Adaptive Fashion for Seniors
AI-Generated Shopping Campaigns
Sandton City's Latest Campaign Integrates Smart Technology
AI-Narrated News Articles
Artifact's Text-to-Speech Feature Reads to Users in Celebrity Voices
At-Home Healthcare Technologies
Best Buy Health and PwC Strategy& are Making Care More Accessible
AI-Powered Health Communication Platforms
Humetrix is Set to Introduce SOSQR Global at CES 2024
AI Dementia Care
Sensay Uses AI to Replicate a Person's Likeness and Preserve Memories
Gaming Eye Health Partnerships
the*gamehers Partnered with Zenni Optical on Health Initiatives
Updated Sustainable API Features
Google Adds New Features to its Ingenious Project Sunroof
All-in-One AI Creator Tools
Capitol AI Helps Content Creators from Start to Finish
AI Board Game Robots
SenseTime's AI-Powered Robot Helps Players Strategize
Heathy Aging Supplement Lines
Country Life Vitamins Ageless Theory Comes in Three Options
AI-Backed eCommerce Platforms
New Era Japan is Upgraded with GroupBy's AI eCommerce Search
AI-Powered Food Platforms
Samsung Food Offers Access to Recipes and More
AI-Powered Audiobook Platforms
AuthorVoices.ai is Poised to Disrupt the Publishing Industry
Digital Customer-Oriented Platforms
Twilio Debuts the CustomerAI Engagement Platform for Business
Recipe-Recommending Smart Fridges
Samsung's Bespoke 4-Door Flex Refrigerator Offers "AI Vision"
Dedicated Mobile Fitness Apps
SilverSneakers GO Helps Older Consumers Stay Fit in 2024
AI Shoppable Video Generators
AI ClipHero Streamlines Content Creation for Sellers
Heart-Monitoring Earbuds
Sennheiser's New Innovation are Revolutionizing Audio Technology
AI-Powered Caregiver Apps
AiWatchfulCompanion Transforms the Caregiver Experience
Senior-Focused Wellness Platforms
Mirabelle Launches a New AI-Powered Fitness Hub for Seniors
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
AI-Powered Wellness Delivery Services
'Localposh' Anticipates Products and Services for You
Tech-Equipped Eyewear Designs
Nautica Debuts a Collection of Smart Eyeglasses with Bluetooth Audio
AI-Curated Beauty Boxes
The Ipsy Icon Box Features Products Selected by Celebrities and AI
AI-Generated Keyword Suggestions
Reddit Releases 'Keyword Suggestions' Using AI-Powered Technology
Social Media-Integrated AI Lenses
Snapchat Launches the New AR Lenses with ChatGPT
Independent Living Platforms
DUOS Introduces an AI-Powered Independent Living Platform for Seniors
AI-Powered Search Features
Shop Premium Outlets Enhances its Online Shopping with AI-Powered Tools
Digital At-Home Healthcare
birdie Helps Older Adults Receive Quality Care Using Digital Interfaces
AI-Backed Telehealth Platforms
'Summer Health' Unveiled a Set of AI Features to Improve Services
Personalized AI Culinary Assistants
SousChefAICaters to Diet Restrictions and Preferences
Virtual Personal Trainers
Jamie's Fit Uses AI To Improve Health and Wellness For Anyone
Senior Care Robots
An Autonomous Robot Called Aiden Enhances Senior Care in Singapore
Student Support AI Tools
Student AI Helps Students Study Smarter
AI-Powered Influencer Searches
Vidovo Launches a Influencer Discovery Feature with AI Capabilities
AI-Powered Therapy Apps
Sonia Makes AI Therapy Accessible Anytime and Anywhere
AI Content Generators
Aidelly Offers a Range of Professional AI Content Prompts
AI-Enhanced Remote Work Wellbeing
Remote Insight Helps Keep Employees Engaged and Happy
AI-Powered Video Advertisements
YouTube is Utilizing AI to Enhance its Advertising Approaches
Whimsical Hygiene Expansions
Personal Care Brand Clean Age Launches at Walmart Stores
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
AI Chat Companions
My AI Offers a New Way for Snapchat Users to Engage Generative AI
Parental Gift Generators
The Parent Present Gift Generator Supports Gen Z & Millennial Shoppers
Video Call Shopping Services
Apple's Specialist over Video Service Enhances Personalization
Healthcare Marketing Deals
Haleon Taps Collectively to Enhance its Influencer Marketing Strategies
Enriching Senior Initiatives
Ogilvy Shanghai Debuts a Seniors Initiative Called 'Morning Shanghai'
Real-Time Tailored News Podcasts
Listen2.AI Delivers Real-Time News in Podcast Form
Versatile Marketing Toolkits
Looper Insights Releases a Digital Marketing Insights Tool
Senior-Friendly Pride Campaigns
misterb&b and Les Audacieuses et Les Audacieux Target Seniors
Boomer-Focused Voter Advertisements
Perth Creatives Launch the New Groom-a-Boomer Voting Campaign
AI Influencer Marketing Tools
eezyCollab Streamlines the Influencer Marketing Process
Senior-Targeted Website Builders
Dwellr Seeks to Help Senior Communities Facing Limitations