The top 2018 wedding trends introduced a number of bridal innovations, including everything from casual occasion dresses and bridal sneakers to convenient ways for couples to try out engagement rings with at-home services and augmented reality apps.
The 2018 royal wedding of Prince Harry and Meghan Markle greatly impacted the wedding industry this year, with many brands releasing fun commemorative products and fashion designers releasing entire bridal collections inspired by the royal wedding dress.
In a push for equality and to challenge established traditions, some start-ups have launched platforms that offer resources and support for women who want to propose, while others created inexpensive rings for proposing that allow couples to choose the perfect engagement ring at a later date together.
For more wedding trends in the year ahead, check out Trend Hunter's 2019 Trend Report.
Top 60 Wedding Trends in 2018
From AR Engagement Ring Apps to Bridal Eyewear Collections:
Laura McQuarrie — Jan 13, 2019 — Lifestyle
60
Unique Romantic Wedding Dresses
Sumarokova Atelier is a Ukrainian Family-Run Business
59
Geeky Handmade Engagement Rings
Alien Forms Jewelery Offers Sinister Star Wars Engagement Rings
58
Sustainable Summer Bridal Collections
Reformation Offers Affordable and Timeless Bridal Wear
57
Flowery Bridal Couture Runways
Reem Acra's Spring 2019 Line is the Epitome of Delicate Elegance
56
Video-Embedded Wedding Albums
Papermotion's Modern Wedding Album Replays Memorable Moments
55
Bridal Jumpsuits
Jovani Offers Unique Designs For Brides looking to express their sense of style
54
Dressed-Up Wedding Sneakers
Keds x Kate Spade New York Appeals to the Casual Bride Seeking Comfort
53
Royal Wedding Chicken Buckets
The KFC Golden Bucket Will Celebrate the Upcoming Royal Marriage
52
Fashion-Forward Wedding Cakes
'Vera Wang Pour Ladurée' Adds a Touch to High Fashion to Dessert
51
Exquisitely Refined Bridal Couture
Lela Rose Boasts a Selection of Very Elegant Wedding Dresses
50
Exquisite Fairytale Gowns
Ali Charisma Embraces Personal Sense of Elegance and Intricate Detailing
49
Delicate Ear Cuff Designs
Lietofiore's Products are Handcrafted and Boast an Elegant Aesthetic
48
Preliminary Proposal Rings
Helzberg Diamonds' 'Will You?' Ring is for Picking a Perfect Ring Later
47
Celebratory Wedding Breakfasts
Kellogg's is Hosting a Cereal-Inspired Royal Wedding Celebration
46
One-of-a-Kind Candy Dispensers
The Royal Wedding is Being Commemorated with Unique PEZ Dispensers
45
Playful Wedding Guest Books
Down in the Boondocks Boasts a Custom Engraved Tower of Blocks
44
Customized Engagement Rings
Allurigem's Personalized Engagement Rings Integrate a Pair's Initials
43
Princess-Like Bridal Gowns
The 2019 Carolina Herrera Bridal Collection Stays True to Its Roots
42
Pizza-Themed Wedding Bouquets
Villa Italian Kitchen Made a Pizza Bouquet & a Matching Boutonniere
41
Affordable Bridal Collections
The H&M Wedding Shop Offers Budget-Friendly Bridal Fashions
40
Seven-Layer Dip Wedding Cakes
Tositos Honors the Royal Wedding with a Gigantic Savory Cake
39
Hourly Venue Rental Services
Peerspace Enables Venue Bookings for Parties, Conferences and More
38
Wedding Wine-Buying Websites
Aldi Launched a Budget-Friendly Wine-Buying Service
37
Antique Wedding Tiaras
Polly McGeary's Shop Offers Vintage German Wedding Accessories
36
Fast Food Fascinators
Chili's Created Custom Fascinator Hats to Celebrate the Royal Wedding
35
Wedding-Focused Fitness Pop-Ups
Healthspan's Activation Offers Health Resources to Couples
34
Low-Key Fast Food Proposals
Marc Jacobs' Marriage Proposal is Incredibly Adorable and Laid-Back
33
Engagement Ring Security Codes
This UK Airport Has a Secret Code to Sneak Rings Through Security
32
Simplified Wedding Invitations
Zola Invites + Paper Populates a Couple's Wedding Information
31
Personalized Wedding Fragrances
The Perfume Shop's Wedding Service Helps Couples Settle on a Scent
30
Cost-Conscious Occasion Dresses
Thread Bridesmaids Offers Affordable Bridesmaid Dresses
29
Royal Wedding-Themed Cereals
Harry and Meghan's Marriage is Commemorated in a Wedding Cereal
28
Cheerful Andalusian Weddings
Bullfighting and Dancing Horses Were Part of This Spanish Wedding
27
DIY Wedding Cake Kits
Eli's Cheesecake's Tiered Cheesecake Kit Celebrates the Royal Wedding
26
$1,000 Collectible Candles
Owen Drew's Luxurious Candle Scent Pays Tribute to the Royal Wedding
25
Sleepwear-Inspired Bridal Dresses
'Sleeper' Slip Dresses Blur the Line Between Pajamas and Gowns
24
AR Engagement Ring Apps
Diamond Hedge's Jewelry Try-On App Previews Rings in Augmented Reality
23
Inclusive Affordable Bridal Wear
Rebecca Schoneveld's Collections are Elegant and Versatile
22
Classically Elegant Bridal Gowns
Jenny Packham's Haute Couture Bridal Wear is Romantic & Delicate
21
Naturalistic Bridal Shops
Le Monde's Shop Integrates Rolling Hills, Waves & Mountainous Details
20
Non-Traditional Bridal Collections
SJP by Sarah Jessica Parker Bridal Has Jumpsuits & Bodysuits
19
Cost-Conscious Bridesmaid Dresses
Birdy Grey Sells Its Affordable Bridesmaid Dresses for $99
18
Puzzle-Like Wedding Guest Books
Urban Farmhouse Tampa's Guest Book Puzzle is Playful and Unique
17
Cost-Conscious Custom Veils
Anomalie's Semi-Custom Wedding Veils Begin at $50
16
At-Home Wedding Ring Try-Ons
Jordan Jack is Simplifying Wedding Band Shopping with a New Service
15
Wedding-Themed Races
Pimm’s Spritz Wedding Dash Challenged People to Run in Full Wedding Attire
14
Experiential Retail Registries
Honeyfund and Target are Now Offering Experiential Wedding Gifts
13
Confrontational Bridal Booths
Interval House's The Broken Bride Registry Confronts Domestic Abuse
12
Romantic Avocado Stickers
Asda is Putting Stickers on Produce to Inspire Proposals
11
Cultured Engagement Rings
'Couple' Simplifies the Ring-Buying Process with Curated Designs
10
Royally Inspired Bridal Collections
Stella McCartney Bridal Takes Cues from Meghan Markle's Dress
9
Bridal Eyewear Collections
GlassesUSA.com Launched a Range of Affordable, Stylish Wedding Glasses
8
Hat-Shaped Soda Caps
SodaSteam Dressed Up Limited-Edition Bottles for the Royal Wedding
7
Wedding-Rating Sites
'Hell of a Wedding' Lets Users Anonymously Vote on Wedding Stories
6
Curated Wedding Registries
The 'Slowdance' Wedding Registry Service Offers Personalized Styling
5
Taco Chain Wedding Accessories
You Can Now Get a Hot Sauce Packet Garter and Bowtie from Taco Bell
4
Karaoke Battle Proposals
This Carpool Karaoke-Inspired Proposal is a Dating App Success Story
3
Empowering Bridal Collections
The Pnina Tornai LOVE Collection Explores Courage and Strength
2
Proposal Equality Movements
'Propose Too' Offers Resources for Women Who Want to Propose
1
Ticket-Based Wedding Registries
'VEBO Ticketing' Lets Couples Add Event Tickets to Their Registry
Related Ideas
Lunar New Year-Inspired Jewelry
Tiffany & Co. Launched the 2024 Lunar New Year Collection
Adaptable Sequin Dresses
Adobe Debuted Project Primrose at Adobe Max 2023
Scientific-Grade Smart Rings
The 'Iris' Smart Ring Offers Actionable Insights into Health
Angled Dual-Display Smartwatches
This Apple Watch Concept by Tien Hung Optimizes Efficiency
Nighttime-Inspired Romantic Menswear
Emporio Armani Embraces Luxe Elegance in New Capsule
Luxury Smartwatch Models
The Latest TAG Heuer Connected Wearables Come in Two Options
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Topsy-Turvy Couture Gowns
The Victor & Rolf Spring 2023 Couture Turns Fashion Upside-Down
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Japan-Inspired Wearable Watch Rings
Casio and Stasto Stand Stones Present Timepiece Rings
Romantic Jewelry Brands
Stonehart Boast Stunning and Enchanting Jewelry Pieces
Convention-Breaking Jewelry
Spanish-Based Jewelry Brand UNOde50 Debut the Feelings Collection
Doll-Inspired Wedding Collections
Mattel and Azazie Team Up to Debut a New Pink Wedding Collection
Interactive AI Jewelry
Perfect Corp. & REZA Offer an Immersive Digital Try-On Experience
Custom Bridal Labs
Les Aimants is the First-ever Bridal Line Powered by 3D Fitting Technologies
Female-Focused Smart Rings
The Movano 'Evie' Smart Ring Has a Medical-Grade Design
Chic Activewear Lookbooks
OTTI Debuts Its Second Collection for 2022/2023 and It is Eye-Catching
Lunar New Year-Celebrating Collections
Burberry Released Its Lunar New Year 2024 Collection
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Reinvented Normal Clothing Silhouettes
Hed Mayner's Spring/Summer 2024 Boasts Unexpected Detailing
Vintage-Tinged Militaristic Apparel
The maharishi Spring 2023 Capsule is Inspired by Retro Themes
Transformative Bridal Footwear
Pashion’s Made-to-Order Styles Offer Interchangeable Components
Summer-Inspired High-End Jewelry
Erin Tracy Introduces the Sol Collection of Products
Romantic Jewelry Collections
Hey Harper is Launching 'Loops of Love' and the Designs are Exquisite
Bedazzled Crystalline Mobile Devices
These Samsung x Highsnobiety Products are Swarovski-Studded
Avant-Garde AR Wearables
Guild and the Fabricant Launched the Ground-Breaking 'Master Peace'
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
Lunar New Year-Inspired Accessories
ALEXANDER MCQUEEN Launched a Lunar New Year Accessories Line
Stunning Luxe Bridal Collections
SSENSE Debuted the Exquisite Bridal Capsule Collection
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
Jeweler-Backed Sneaker Collaborations
Tiffany & Co. Unveils a Luxe Sneaker Collaboration with Nike
Women's Wellness Rings
Evie Ring is a Wearable Seeking FDA Clearance as a Medical Device
Cohesive Ecosystem Smart Rings
The Samsung Galaxy Ring Made its Debut at MWC 2024
Romantic Dating App Experiences
The Bumble 'Success Stories' Campaign Includes a Las Vegas Contest
Avant-Garde Fall Menswear
Rick Owens Unveils the LUXOR Collection for Fall/Winter 2023
Modern Women-Exploring Luxe Fashion
The Fendi SS24 Series was Unveiled on the Runways
Villainous Bridal Gowns
Allure Bridal's Newest Disney Bridal Gowns Were Inspired by Villains
AI Wedding Tools
Joy Launches ChatGPT Tool For Weddings
Couple-Focused Fashion Campaigns
The Burberry 'B:Mine' Campaign Showcases Intimacy and Gifts
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Digital Holiday Dresses
Bershka x DressX Digital Going Out Collection Targets Gen Z Customers
Groom-Targeted Wedding Tools
Wedding Wingman is the Ultimate Resource & Guide for Grooms
Romantic Fashion-Forward Apparel
PrettyLittleThing Offers a Range of Apparel Perfect for Vday
Wedding Fragrance Duos
Kayali Created Complementary Scents to Wear on a Special Day
Contemporary Ramadan Collections
Trendyol is Celebrating Ramadan with a New 105-Piece Collection
Festive Bridal Accessory Lines
Funky Junque Embraces the Most Exciting Parts of Wedding Planning
One-Stop Wedding Shops
The A&F Wedding Shop Fulfils the Fashion Needs of Brides, Guests & More
Exclusive Sparkling Chunky Rings
Seb Brown Presents a New Series of Boldly Designed Rings
Handmade Elegant Engagement Box
Nature-Inspired Handmade Wood and Resin Engagement Ring Boxes
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Confetti-Style Pride Month Accessories
The Apple Watch Pride Edition Sport Band Raises Awareness
Olympic-Ready Elevated Footwear
Nike Optimizes its Air Cushioning Tech in New Range of Shoes
Next-Gen Diamond Jewelry
MONTSERRAT's Lab-Grown Diamonds Speak to Millennial & Gen Z Shoppers
British Culture-Honoring Luxe Fashion
The Burberry Summer 2024 Range is Unveiled During LFW
Historical Doll-Themed Wardrobes
Consumers Can Rent Barbie's Dream Wardrobe Through Selfridges
Lunar New Year Campaigns
self-portrait's New Collection Celebrates Family Tradition
Lunar New Year-Inspired Jewelry
Jane Win is Set to Launch the Year of the Dragon Pendant
Eco-Minded Bridal Collections
REIMAGINE by DB Studio Features Designs with Recycled Materials
Glitter-Accented Luxe Menswear
LOEWE Presents its New Collection of Menswear for the SS24 Season
Jewelry-Adorned Shapewear
SKIMS and Swarovski Collaborate on Sparkling Intimates
Dynamic Fall-Centric Fashion Shows
JORDANLUCA Unveils FW24 During Milan Fashion Week
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Opulent Valentine's Collections
Burberry Launches its Annual Valentine's Day-Themed Collection
Hyper-Personalized Wellness Apps
28 Seeks to Empower Women on Their Wellness Journey
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Sustainable High-Quality Jewelry
Erin Tracy Bridal and Fine Jewelery is Perfect for the Holidays
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
Timeless Spring-Ready Menswear
Last Pick Unveils a Classic Capsule of Apparel for SS23
AI-Generated Wedding Registries
Honeyfund Experiments with AI in New Finally Ever After Registry
Glamorous Maximalist Couture
Valentino Haute Couture Fall Winter 2023/2024 Had Big Accessories
2D-to-3D Jewelry Try-Ons
Perfect Corp.'s Newest Virtual Try-On Technology Empowers Jewelry Brands
Romance-Inspired Jewelry Campaigns
Balmain's Campaign is Shot by the Talanted Olivier Rousteing
Frilly Feminine Bridal Collections
Hai’s Bridal Collection is the First for the London Label
Try-On E-Commerce Solutions
Zero10 Launches the New AI-Enabled Try-On Tools for E-Commerce
Prom Fashion Pop-Ups
House of Prom is a Limited-Time Pop-Up for Prom Goers
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
AR Coronation Crowns
Sky News' Augmented Reality Experience Replicates the British Crown Jewels
Elegant Fall-Centric Fashion Capsules
16Arlington Unveils the Minimal Wake Collection for FW23
Modern Regency Wedding Stationery
Bridgerton x The Knot Helps Couples Regally Announce Their Union
Narrative Fall-Ready Modern Fashion
Daniel W. Fletcher Presents I Loved You From the Start
Sophisticated Bridal Collections
Bella Belle Introoduces the Champagne Era Footwear Collection
Matrimonial Onion Ring Giveaways
BurgerFi is Celebrating Couples on National Onion Ring Day
Bold Dating Campaigns
Tinder's It Starts with a Swipe is Released to Coincide with 'Dating Sunday'
AR Secondhand Shops
American Eagle Outfitters' RE/AE Shop Spotlights Sustainable Goods
Bridal Skincare Sets
The Face Planner Curates 30-Day and Three-Month Skincare Rituals
NFL-Themed Jewelry Collaboration
BaubleBar and WEAR by Erin Andrews Announce Exclusive Collection
Luxe Spring-Centric Tailored Apparel
Paul Smith Presents His New Capsule for SS24
Jewelry Rewards Initiatives
Mejuri Launches a New App and Loyalty Program Called Mejuri+
Cheerful Spring-Ready Collaborative Fashion
Diane von Furstenberg Works on a Capsule with Target
One-Stop-Shop Bridal Boutiques
LoversLand Has Everything Wedding-Related in One Marketplace
Transformative Textured Fashion
ANREALAGE SS 2024 Features Outfits That Change Color & Pattern
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
Romantic Narrative-Inspired Fashion
Edward Cuming Unveils a New Capsule for the SS24 Season
AI-Powered Speech Writing Tools
Bridesmaid for Hire Launches a Tool, Targeted at the Maid of Honor
Pre-Loved Wedding Hubs
eBay is Meeting the Growing Demand for Secondhand Bridalwear
Accessible Occasion Jewelry
Kleinfeld is Dropping a Fashion Jewelry Line on Amazon
British Nightlife-Inspired Fashion
Martine Rose's Spring/Summer 2024 Collection is Eye-Catching
Chinese Heritage-Inspired Fall Fashion
PRONOUNCE Introduces its New Collection for FW23
Luxury Lunar Year Capsules
Burberry Releases a Maximalist Year of the Rabbit Collection
Mix-and-Match Couples Rings
The TACORI Couples Collection is Gender-Neutral & Size-Inclusive
Engagement Ring Footwear Charms
Jessica Flinn Fine Jewellery Created a £1,790 Charm to Adorn Shoes
Curated Wedding Gift Boxes
Confetë Party Box's Wedding Collection Simplifies Wedding Season
Automobile-Inspired Wedding Bands
U-Treasure Presents New Wedding Bands Inspired by Honda
Personal Style Jewelry Campaigns
RS Pure's #Authentic100 Shares the Styles of 100 Influencers
Empowering Pavé Jewelry
Venus Williams and Reinstein Ross Created the Diamond Match Collection
2D/3D Wedding Design Tools
Planner 5D Empowers DIY Wedding Planning with Intuitive Design Tools
Platform-Enabled Baby Registries
Etsy Launches a New Baby Registry Feature for Parents
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Artful Wedding Stationery
The Minted x The Met Wedding Collection Makes Masterpieces Customizable
Grande Shimmeering Runway Shows
Saint Laurent Presents its Summer 2024 Womenswear at PW
Spring-Ready Luxurious Formal Menswear
Louis Vuitton Presents its Formal Men's Range for SS24
Reworked Upcycled Streetwear Capsules
clothsurgeon Presents the Changing of the Guard Collection
Pet-Inspired Proposal Initiatives
Chewy Celebrated Engaged Couples with Their Pets
Community-Focused Fall Fashion
Feng Chen Wang Presents its New Collection for the FW23 Season
Wedding Shopping Experience Partnerships
Bella Bridesmaids Partners with Something Borrowed Blooms
Modern High-Fashion Dresses
Terani Couture Launches the New Spring 2024 Fashion Collection
Luxury Bridal Rental Platforms
P.S. Bridal Rental Lets Brides Rent Out Their Own Wedding Dresses
Fashion-Forward Bridal Party Apparel
Park & Fifth's 'Un-bridesmaid Collection' Embodies Elegance
Bridal Flip-Flops
Uzurii Launched a Bridal Collection for Wedding Season
Sentimental Tarnish-Proof Jewelry
Katie Loxton's Jewelry Collection Arrives with Gold Plating
Color-Changing Fall Fashion
Anrealage Unveils New Clothing Designs at Paris Fashion Week
Short-Form Fashion Competitions
#TikTokFashion Challenges Users to Create and Share Their Design
Lab-Grown Traditional Jewelry
Pandora Releases the Affordable Lab-Grown Diamonds Collection
AR-Enabled Try-On Tools
Google Launches an AR-Based Try-On Tool for Hair and Foundation
Personalized Mixed-Cut Rings
Austen & Blake Launch a New Engagement Ring Collection
All-In-One Wedding Platforms
David's Bridal Debuts Pearl, a Wedding Planning Platform and Vendor
Bridal Wig Collections
The UNice Bridal Collection Shares Timeless, Romantic & Modern Styles
Summer-Ready Boutique Shops
Urban Outfitters Unveils a New Dress Boutique Pop Up Opening in April
Body-Inclusive Image Apps
Pinterest’s New Body Type Range Delivers More Inclusive Search Results
Contemporary Wedding Capsules
From Future's Wedding Capsule Collection is Timeless and Elegant
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Wedding Day Emergency Kits
The Stylish Bride Aims to Alleviate Wedding Day Anxieties with This Kit
Curated Wedding Marketplaces
Minted Weddings Marketplace is a Destination for Decor, Gifts & More
Digital Wedding Registry Services
Etsy Announces its 'Create a Wedding Registry' Feature
Next-Day Wedding Photos
Brandtique Bridal Delivers Couples' Candid Wedding Photos Within 24 Hours
Iconically Located Wedding Pop-Ups
Couples Can Wed in Times Square This Valentine's Day
Seamless Wedding Planners
The Nook Theory Wedding Planner Makes Wedding Planning Fun & Easy