The top 2018 wedding trends introduced a number of bridal innovations, including everything from casual occasion dresses and bridal sneakers to convenient ways for couples to try out engagement rings with at-home services and augmented reality apps.
The 2018 royal wedding of Prince Harry and Meghan Markle greatly impacted the wedding industry this year, with many brands releasing fun commemorative products and fashion designers releasing entire bridal collections inspired by the royal wedding dress.
In a push for equality and to challenge established traditions, some start-ups have launched platforms that offer resources and support for women who want to propose, while others created inexpensive rings for proposing that allow couples to choose the perfect engagement ring at a later date together.
For more wedding trends in the year ahead, check out Trend Hunter's 2019 Trend Report.
Top 60 Wedding Trends in 2018
From AR Engagement Ring Apps to Bridal Eyewear Collections:
Laura McQuarrie — Jan 13, 2019 — Lifestyle
60
Unique Romantic Wedding Dresses
Sumarokova Atelier is a Ukrainian Family-Run Business
59
Geeky Handmade Engagement Rings
Alien Forms Jewelery Offers Sinister Star Wars Engagement Rings
58
Sustainable Summer Bridal Collections
Reformation Offers Affordable and Timeless Bridal Wear
57
Flowery Bridal Couture Runways
Reem Acra's Spring 2019 Line is the Epitome of Delicate Elegance
56
Video-Embedded Wedding Albums
Papermotion's Modern Wedding Album Replays Memorable Moments
55
Bridal Jumpsuits
Jovani Offers Unique Designs For Brides looking to express their sense of style
54
Dressed-Up Wedding Sneakers
Keds x Kate Spade New York Appeals to the Casual Bride Seeking Comfort
53
Royal Wedding Chicken Buckets
The KFC Golden Bucket Will Celebrate the Upcoming Royal Marriage
52
Fashion-Forward Wedding Cakes
'Vera Wang Pour Ladurée' Adds a Touch to High Fashion to Dessert
51
Exquisitely Refined Bridal Couture
Lela Rose Boasts a Selection of Very Elegant Wedding Dresses
50
Exquisite Fairytale Gowns
Ali Charisma Embraces Personal Sense of Elegance and Intricate Detailing
49
Delicate Ear Cuff Designs
Lietofiore's Products are Handcrafted and Boast an Elegant Aesthetic
48
Preliminary Proposal Rings
Helzberg Diamonds' 'Will You?' Ring is for Picking a Perfect Ring Later
47
Celebratory Wedding Breakfasts
Kellogg's is Hosting a Cereal-Inspired Royal Wedding Celebration
46
One-of-a-Kind Candy Dispensers
The Royal Wedding is Being Commemorated with Unique PEZ Dispensers
45
Playful Wedding Guest Books
Down in the Boondocks Boasts a Custom Engraved Tower of Blocks
44
Customized Engagement Rings
Allurigem's Personalized Engagement Rings Integrate a Pair's Initials
43
Princess-Like Bridal Gowns
The 2019 Carolina Herrera Bridal Collection Stays True to Its Roots
42
Pizza-Themed Wedding Bouquets
Villa Italian Kitchen Made a Pizza Bouquet & a Matching Boutonniere
41
Seven-Layer Dip Wedding Cakes
Tositos Honors the Royal Wedding with a Gigantic Savory Cake
40
Affordable Bridal Collections
The H&M Wedding Shop Offers Budget-Friendly Bridal Fashions
39
Hourly Venue Rental Services
Peerspace Enables Venue Bookings for Parties, Conferences and More
38
Wedding Wine-Buying Websites
Aldi Launched a Budget-Friendly Wine-Buying Service
37
Antique Wedding Tiaras
Polly McGeary's Shop Offers Vintage German Wedding Accessories
36
Fast Food Fascinators
Chili's Created Custom Fascinator Hats to Celebrate the Royal Wedding
35
Wedding-Focused Fitness Pop-Ups
Healthspan's Activation Offers Health Resources to Couples
34
Low-Key Fast Food Proposals
Marc Jacobs' Marriage Proposal is Incredibly Adorable and Laid-Back
33
Engagement Ring Security Codes
This UK Airport Has a Secret Code to Sneak Rings Through Security
32
Simplified Wedding Invitations
Zola Invites + Paper Populates a Couple's Wedding Information
31
Personalized Wedding Fragrances
The Perfume Shop's Wedding Service Helps Couples Settle on a Scent
30
Cost-Conscious Occasion Dresses
Thread Bridesmaids Offers Affordable Bridesmaid Dresses
29
Royal Wedding-Themed Cereals
Harry and Meghan's Marriage is Commemorated in a Wedding Cereal
28
Cheerful Andalusian Weddings
Bullfighting and Dancing Horses Were Part of This Spanish Wedding
27
DIY Wedding Cake Kits
Eli's Cheesecake's Tiered Cheesecake Kit Celebrates the Royal Wedding
26
$1,000 Collectible Candles
Owen Drew's Luxurious Candle Scent Pays Tribute to the Royal Wedding
25
Sleepwear-Inspired Bridal Dresses
'Sleeper' Slip Dresses Blur the Line Between Pajamas and Gowns
24
AR Engagement Ring Apps
Diamond Hedge's Jewelry Try-On App Previews Rings in Augmented Reality
23
Inclusive Affordable Bridal Wear
Rebecca Schoneveld's Collections are Elegant and Versatile
22
Classically Elegant Bridal Gowns
Jenny Packham's Haute Couture Bridal Wear is Romantic & Delicate
21
Naturalistic Bridal Shops
Le Monde's Shop Integrates Rolling Hills, Waves & Mountainous Details
20
Non-Traditional Bridal Collections
SJP by Sarah Jessica Parker Bridal Has Jumpsuits & Bodysuits
19
Cost-Conscious Bridesmaid Dresses
Birdy Grey Sells Its Affordable Bridesmaid Dresses for $99
18
Puzzle-Like Wedding Guest Books
Urban Farmhouse Tampa's Guest Book Puzzle is Playful and Unique
17
Cost-Conscious Custom Veils
Anomalie's Semi-Custom Wedding Veils Begin at $50
16
At-Home Wedding Ring Try-Ons
Jordan Jack is Simplifying Wedding Band Shopping with a New Service
15
Wedding-Themed Races
Pimm’s Spritz Wedding Dash Challenged People to Run in Full Wedding Attire
14
Experiential Retail Registries
Honeyfund and Target are Now Offering Experiential Wedding Gifts
13
Confrontational Bridal Booths
Interval House's The Broken Bride Registry Confronts Domestic Abuse
12
Romantic Avocado Stickers
Asda is Putting Stickers on Produce to Inspire Proposals
11
Cultured Engagement Rings
'Couple' Simplifies the Ring-Buying Process with Curated Designs
10
Royally Inspired Bridal Collections
Stella McCartney Bridal Takes Cues from Meghan Markle's Dress
9
Bridal Eyewear Collections
GlassesUSA.com Launched a Range of Affordable, Stylish Wedding Glasses
8
Hat-Shaped Soda Caps
SodaSteam Dressed Up Limited-Edition Bottles for the Royal Wedding
7
Wedding-Rating Sites
'Hell of a Wedding' Lets Users Anonymously Vote on Wedding Stories
6
Curated Wedding Registries
The 'Slowdance' Wedding Registry Service Offers Personalized Styling
5
Taco Chain Wedding Accessories
You Can Now Get a Hot Sauce Packet Garter and Bowtie from Taco Bell
4
Karaoke Battle Proposals
This Carpool Karaoke-Inspired Proposal is a Dating App Success Story
3
Empowering Bridal Collections
The Pnina Tornai LOVE Collection Explores Courage and Strength
2
Proposal Equality Movements
'Propose Too' Offers Resources for Women Who Want to Propose
1
Ticket-Based Wedding Registries
'VEBO Ticketing' Lets Couples Add Event Tickets to Their Registry
Related Ideas
Color-Shifting Smart Press-Ons
iPolish Smart Nails Change Hue with App Control & Touch Interaction
Apparel Brand Category Expansions
Ref Jewelry Marks a Lifestyle Expansion for Reformation
Carrot-Shaped Engagement Rings
Aldi's Mascots Inspired Carrot Gold Engagement Rings
Heritage-Inspired Bridal Collections
Katherine Tash’s Spring 2026 Line Honors Timeless Silhouettes
High-End Sculptural Bridal Collections
Vivienne Westwood Debuted Its 2026 Bridal Collection
Royalty-Branded Gourmet Lifestyle Collections
Meghan, Duchess of Sussex, Has Launched as Ever
Elegant Summer Jewelry Selections
New GURHAN Selections Deliver Effortless Urban Summer Essentials
Equestrian-Inspired Runway Shows
The Hermès Fall 2026 Ready-To-Wear Collection is Ultra-Chic
One-Of-A-Kind Engagement Rings
Ma Folie Takes Personalization to the Next Level
Festive Jewelry Lines
Pandora Introduces its 'Holiday 2025 Collection'
Ultra-Luxurious Bridal Collections
Christian Louboutin's 2025 Bridal Collection is Chic & Stunning
High-End Jewelry Collections
Louis Vuitton Has Expanded Its Pure V High Jewelry Collection
Immersive Fashion Pop-Ups
SHEIN Launches Multi-Category Toronto Shopping Experience This Spring
Romantic Elegance-Inspired Fashion Capsules
Petal & Pup Debuts With Love Ahead of Valentine's Day
Bird-Inspired High-End Jewelry Collections
Tiffany & Co. Presents the Bird on a Rock Collection
Luxurious Smart Rings
Ultrahuman Debuts its 'Rare' Ring at CES 2025
Luxury Resort Apparel Collections
Auteur's Resort 2025 Collection Brings Cosmic Romance
Gen-Z-Focused AR Campaigns
American Eagle Launched an AE Jeans Try-on Haul Lens
Valentine's Day-Themed Luxury Fashion
The Balenciaga 2025 Valentine’s Day Capsule is Chic & Edgy
Fashionable Eyewear Collections
Specsavers Canada Embraces Projected Fashion Trends in 2026
Timelessly Sophisticated Jewelry Designs
Pandora Spotlights Its More Than a Gift Narrative
Vibrant High-End Jewelry Collections
Stephen Silver Fine Jewelry Debuts Its Spring/summer Capsule
Ultra-Chic Bridal Jewelry Lines
Ecksand's 2025 Engagement Ring Round-Up is Stunning & Eye-Catching
Luxury Jewelry Collection Expansions
Prada’s Couleur Vivante Collection Shines in a New Campaign
AI-Powered Diamond Rings
The Spktrl Light Ring Uses a Color-Coded System to Reduce Screen Time
Comprehensive Ultra-Luxurious Bridal Lines
Christian Louboutin Boasts the 2026 Bridal Capsule
Social Media-Inspired Retail Apps
Depop Outfits Lets Users Create Moodboards and Collages
Dazzling Jeweler Timepiece Ranges
The Latest Tiffany & Co. Watch Range Features Four Styles
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
AR-Powered Vending Machines
Snapchat and L’Oréal Made a Gamified Lens to Share Refillable Haircare
Bridal-Inspired Lingerie Campaigns
Rihanna Stars in Savage X Fenty's Bridal Lingerie Campaign
Circular Runway Fashion Events
eBay Endless Runway Brings Pre-Loved Styles to Fashion Capitals
Coordinated Smart Wearable Ecosystems
MOVA Debuts the Smart Ring H1 and Smart Glasses S1
Spring Fashion Blooms
Reformation Drops Seasonal Wardrobe Refresh with Sustainable Flair
Multi-Decade Fashion Collections
The Rabanne Resort 2026 Collection is Bold, Chic, and Refined
Show-Inspired Marketplace Campaigns
Facebook Marketplace x Netflix Launch a Bridgerton Experience
Chic Technique-Forward Fashion Lines
Tory Burch Fall 2026 RTW Capsule Explores History and Utility
AI-Driven Shoppable Catwalks
Topshop and THG Studios are Hosting a Next-Gen Fashion Experience
Curated V-Day Jewelry Assortments
Ecksand Launches 'Caught in the Act of Self-Love'
Statement-Making High Jewelry Collections
Gucci Presents Its 2025 High Jewelry Collection
Tropically Inspired Garment Designs
Ashaki Embraces Heirloom-Quality Construction
Sea-Inspired High Jewelry Collections
Tiffany & Co. Presents the Blue Book 2025 'Sea of Wonder'
Confectionery-Inspired Ring Designs
Brilliant Earth Partners with Ring Pop on a New Capsule
Jewelry Brand Anniversary Celebrations
Swarovski Celebrates 130 Years of 'Joyful Extravagance'
Influencer-Driven Consumer Insight Tools
Brilli™ is a New Tool That Disrupts Food Research
Hotel-Inspired Bridal Collections
The St. Regis Chicago X Atelier Mira Couture Offer Curated Gowns
Elevated Diamond Jewelry Collections
Pandora Unveils Lab-Grown Diamond Line and Lunar Designs
Cocktail Flavor-Inspired Engagement Rings
Buzzballz Showcases a Non-Traditional Engagement Ring
Fine Jewelry Collections
Louis Vuitton Expands Its 'Color Blossom' Line with New Pieces
Bridal-Inspired Jewelry Collections
Astrid & Miyu’s 'Future Heirlooms' Offers a Modern Take
Luxe Golf-Inspired Accessories
Ring Concierge x Malbon Present an Exclusive Fine Jewelry Capsule
Romantic Curated Jewelry Collections
Ritani Launches 2025 Valentine's Day Jewelry Gift Guide
Uncomfortable Anti-Tech Rings
The UScellular Pinky Promise Ring Discourages Excessive Phone Use
Optimized Protection Security Sensors
These New Ring Smart Home Sensors Were Shown Off at CES 2026
Edgy Refined Resort Collections
The McQueen Resort 2026 Collection is Chic and Daring
Desert Diamonds-Inspired Bridal Campaigns
De Beers Group Puts Desert Diamonds in the Spotlight
Reimagined Luxury Jewelry Collections
Tiffany & Co. Debuts the Bird on a Pearl Capsule
Bourgeois Dress Code-Inspired Fashion
The Balenciaga Fall 2025 Haute Couture Collection is Elegant
Intimacy-Informed Fashion Capsules
The Row's Spring 2026 Ready-To-Wear Collection is Chic
Luxurious TV Show-Inspired Jewelry
Pandora Debuts Rules to Love By, in Partnership with Bridgerton
Bespoke Lab-Grown Diamond Jewelry
Pandora Adorns Fashion Awards Guests in Custom Creations
Statement-Making High-Jewelry Designs
Louis Vuitton Presents the Virtuosity High Jewelry Capsule
Crafted Western-Inspired Jewelry
James Avery Debuts its '2025 Valentine's Day Collection'
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
New Year-Inspired Fashion Collections
Alexander McQueen Launched a 2025 Lunar New Year Campaign
1980s-Inspired Eye-Catching Fashion Capsules
Moschino's Pre-Fall 2026 is Playful and Elegant
Equestrian-Inspired Jewelry Pieces
kWIT is Ringing in the Lunar New Year
Bridal Sandal Collections
The Birkenstock & Danielle Frankel Capsule Reimagines Iconic Silhouettes
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Reality TV-Inspired Fashion Capsules
Betsey Johnson Launches a Mormon Wives Capsule Collection
Western-Inspired Jewelry Collections
Frye X Aurate Debut a Rugged but Elegant Collection
Customizable Ring Designs
Slate & Tell’s Toi et Moi Rings Can Be Personalized and Gifted
Curated Wedding Jewellery Lines
Ecksand Debuts a Wedding Jewellery Guide
Celebrity-Backed Luxury Jewelry Campaigns
Tiffany & Co. Runs an Ad with Natalie Portman
Bold Eyewear Collection Campaigns
Vogue Eyewear Unveils Its 'No Rules Club' SS25 Campaign
Artful Bandage Collections
The Met x BAND-AID Collaboration Shares Exclusive First-Aid Products
Durable Pro-Inspired Smartphones
The iPhone 17 Has the Center Stage Front Camera and More
Actor-Endorsed High-End Jewelry Campaigns
Bulgari Expands Serpenti Line with Six Jewelry Designs
Theatrically Informed Indoor Fashion
The Louis Vuitton Spring 2026 RTW Collection is Chic
Whimsical Patterned Diverse Fashion
Kate Spade and Target Work Together on a New Collection
Romantic Summer-Ready Apparel
Alessandra Rich Unveils an Exclusive Capsule with Net-A-Porter
Streamlined Wedding-Focused Retail Experiences
The Knot Worldwide Boasts New WeddingPro Features
Celeb-Headed Holiday Jewelry Campaigns
Tiffany & Co. Presents the 'Love is a Gift' Campaign
Cinematic Valentine's Day Campaigns
Tiffany & Co.'s 2026 Valentine's Day Film Starred Adria Arjona
Blood Pressure-Measuring Wearables
RingConn Debuts New Health Monitoring Capability
Culturally Enriched Jewelry Lines
Swarovski Debuts New Pieces for the 2025 Diwali Season
Curated High-End V-Day Collections
Cartier’s 2025 Valentine’s Day Gift Selection Was Stunning
Comprehensive XR Lineups
Goertek Spotlights Its Extended Reality Range at CES 2026
Sparkling Sandwich-Shaped Rings
The Subway Baguette Ring Honors the Classic B.M.T.® Sandwich
Dairytale Bridal Tributes
Disney Wedding Dresses Evoke Fairy Tales Through Bespoke Bridal Couture
AI-Assisted Jewelry Design Apps
BLNG Quickly Turns Ideas and Sketches into 3D Jewelry Renderings
Inspiring Food Color Reports
Oterra Color Trends 2025 Put Four Trends in the Spotlight
Custom Event Invitation Apps
Apple Invites Enables Users to Create Engaging Invitations
Wedding Hair Essentials
2.Oh! Launches 3 Hair Products for Brides to Shine on their Special Day
Modern Matchmaking Platforms
Marriage Mate Redefines Shaadi And Matrimony For Gen Z Connections
Onion Ring Proposals
Red Robin Wants Couples to Come Together with Its Towering Onion Rings
Stranger Wedding Marketplaces
Invitin Lets Couples Sell Wedding Invitations to Vetted Strangers
AI-Powered Wedding Planning Experiences
Make It Yours by The Knot Recommends Vendors with AI
Tactile Marketing Campaigns
She Said Yes Strives to Increase Tactile Engagement
Curated Resale Storefronts
eBay's The NYC Edit Storefront Shares Tastemaker Selections
Mother's Day Jewelry Collections
Angara and Rumer Willis Partner for Mother's Day
Creativity-Celebrating Social Media Awards
The Instagram Rings Award Honors Exemplary Creators
Elevated Little White Dresses
Azazie Boasts the Elevated Little White Dress Collection
Enterprise Retail Technology Upgrades
David's Bridal Introduced a New Enterprise Platform
Bridal Shoe Collections
Valentina Rangoni to Debut a Collection Inspired by Her Own Tuscan Wedding
Desert Ombre-Inspired Jewelry
KAY and Le Vian Released a Striking Jewelry Capsule
Custom Bridal Jewelry
Pokémon Wedding and Engagement Rings Allow Personalized Character Engravings
Holiday-Inspired Evening Wear Campaigns
The McQueen Holiday 2025 Collection is Elegant
TV-Star Supported Bridal Campaigns
David's Bridal's Spring 2025 Capsule Features Kelsey Anderson
Modern Wedding-Inspired Campaigns
Patrick Schwarzenegger Stars in SKIMS' Wedding Shop Campaign
Wedding Wardrobe Emergency Kits
The Bride Kit by The Rescue Kit Company Solves Day-Of Mishaps
Real-Time Trending Spot Features
Roadtrippers Introduces the Trending Spots Feature to Its App
Event-Ready Spring Shoes
ALDO's New RSVP Edit Ensures There are Shoes for Every Occasion
New Tech Product Announcements
Apple Unveiled New Products at a Recent Event
Athlete Arrival Fashion Activations
ATP Introduces Athlete Arrivals to Spotlight Players Style
Elegant Bridal Lines
Stella York's Line Appeals to Modern Brides Seeking Both Style and Substance
Emerging Market Insights
Rising Trends Helps Discover Hidden Markets And Business Opportunities
Minimalist Bridal Accessories Collections
Ariel Taub Debuts Its Exquisite Spring/Summer 2026 Line
Autumn Occasion Dresses
Reformation Launched a Collection of Elevated Dresses for Fall Events
Personalized Jewelry Collections
Ritani Has Introduced a New Collection of Personalized Jewelry
Vacation-Ready Shoe Collections
Nordstrom Launches an Exclusive Tory Burch Capsule
Thoughtful Bridal Collections
Essense of Australia Debuts Its Latest Bridal Collection
Inaugural Men-Focused Wedding Collections
David's Bridal Expands into Menswear with Perry Ellis
New Year-Inspired Travel Campaigns
Trip.com Group Unveils the Lunar New Year 2025 Trends
Upscale Bridal Concepts
David’s Bridal Launches Diamonds & Pearls Boutique Concept in Florida
Pet-Specific Wedding Apparel
Chewy's Frisco Brand Launches a Wedding Collection for Pets
AI-Powered Vase Design Platforms
Wedgwood Marks the 250th Anniversary of Its Iconic Jasperware
Bridal-Focused Retail Concepts
David’s Bridal Seeks to Redefine Bridal Shopping
Cost-Effective Confectionery Items
World of Sweets Highlights Key Easter Trends Amid Rising Costs
Regal-Style Packaging Collections
Hunter Luxury Unveiled 'The Regency Collection'
Inclusive Prom Dress Collections
David’s Bridal Debuts Its 2025 Jules & Cleo Prom Collection
Delivered Wedding Experiences
Tiff’s Treats Launches a 'Wedding in a Box’ Package
Customization-Forward Valentine's Day Gifts
Sugarwish Highlights Customizable Gift Preferences
Couples Engagement Apps
LovOn Strengthens Relationships With Daily Questions, Games, & Activities
Valentine's Day Dining Research
OpenTable Compiles Data on Valentine's Day Dining Trends
Wedding Time Capsules
Relive Wedding Memories Over Time With PostToForever
Chic Bridal Suit Collections
David's Bridal and WILDFANG Launch the Intricate Empower Suit
Modern Occasion-Focused Apparel
Cupshe Introduces 'The Plus One Edit'
Value-Driven Updated Wedding Programs
Indochino Expands Its Convenience-Focused Service in 2026
Burger Brand-Sponsored Weddings
Whataburger Will Give One Couple a Whatawedding at the Vegas Strip