Just in time for wedding season, the Pimm’s Spritz Wedding Dash was recently held, giving hopeful brides and grooms the chance to win their dream wedding.
In London, 40 men and women fully dressed in wedding apparel were sent out on the streets and challenged to run a one-kilometer race. To add yet another layer of challenge to the event, Pimm's also tasked participants with obstacles like throwing bouquets, a "balloon slalom" and a torrential downpour. As they made their way to the finish line in Battersea park, grooms had to carry their partner over the finish line for their shot of winning £8,000.
The Pimm’s Spritz Wedding Dash was launched as a fun way to promote the Pimm’s Spritz wedding cocktail, which blends Pimm’s No 1 with sparkling wine and lemonade.