Consumers demand more than a simple magazine ad or TV commercial. Today’s campaigns involve potential buyers actually interacting in some way or another with the campaign. Whether it be a computer enhanced print ad, a hands-on 3-D glossy promo or a billboard that passersby add their own graffiti touch, the ads in the slideshow below all interact with the public in some way.
Wonderbra did an eye-catching ad with a drawstring to pull, enhancing the shape of the... pages. Pedigree gave us a virtual puppy to play with while waiting for the bus, and Mini Cabrio lets you interact though your webcam to view the angles of the new model.
The more time a prospective purchaser is looking at the product or even just the name of the product, the more like they are to buy it, so interactive marketing is sure to continue to be a hot selling trend.
15 Hands-On Interactive Ad Campaigns
15
Interactive Wonderbra Ad
14
Interactive Movie Promos
Tech-Savvy 'Twilight' Posters in Brazil Subways
13
Touchscreen Bus Stop Ads
Nokia n95 Interactive Billboard Games
12
Interactive Bus Stop Ads
Crank Up the Bikini Model's Tan
11
Match-Making Underwear Ads
Interactive Bjorn Borg Campaign
10
Interactive Webcam Ads
Mini Cabrio Augmented Reality Campaign
9
Interactive Holiday Campaigns
DIY McDonald's McCafe Snowflake
8
Interactive Papercraft Campaigns
Stella Artois for the Holidays
7
Interactive Medicine Ads
Glaxo's Panadol Ads Let You Solve Bad Scenarios
6
Interactive Graffiti Billboards
Sharpie Ad Encourages You to Scribble On Their e-Casts
5
Fruit Dispensing Bus Stops
Pruhealth Campaign
4
Interactive Pet Advertisements
The Pedigree Virtual Puppy Billboard
3
Shiatsu Stairvertising
Revita Beauty Center's Interactive Campaign Makes You a Masseuse
2
Interactive Chocolate Ads
Cadbury Touchscreen Bus Shelter Game
1
Interactive Tongue Posters
Clever Ad for Korean Institute of Foreign Languages
Related Ideas
Vampire Photoshoots
The Twilight Zone in VMAN
Gothic Promo Portraits
The Twilight Zone in Rome
Hot Girls Dress & Act Like Guys (UPDATE)
New JBS Mens Underwear Ads
Selling Vampires To Teenagers
Twilight Covers Teen Magazine
Safari Vampire Photoshoots
The Twilight Zone in Vanity Fair
Bagvertising Returns
Panadol Campaign
Clever Busvertising
10 Creative Bus Billboards
Anonymous Texts at Bus Stops
Big Brother's Creepy Bluetooth Campaign
Puzzle Billboards
McDonald's Sort Your Head Out Campaign
Interactive Animal Posters
San Fransisco Zoo Ads
Interactive Movie Promos
Tech-Savvy 'Twilight' Posters in Brazil Subways
Flashvertising
Risque Campaign for Eggo Men's Underwear
Portable Inflatable Multimedia Massage Chair
Astone Sit N Joy
Interactive Bus Stop Ads
Crank Up the Bikini Model's Tan
Using Vampires to Sell Newspapers
Free 'Twilight' Poster Promos
Fashion Buying Technology
Ralph Lauren's QR Codes and Interactive Windows
Interactive Dark Knight Promotions
Fight for Gotham City Ad Campaign
Interactive Holiday Campaigns
DIY McDonald's McCafe Snowflake
Interactive Medicine Ads
Glaxo's Panadol Ads Let You Solve Bad Scenarios
Using Live Pigeons in Billboards
MSN Live Search 'Hutch' Campaign
Scalp Massager Cap
Head Spa
Interactive Graffiti Billboards
Sharpie Ad Encourages You to Scribble On Their e-Casts
Fruit Dispensing Bus Stops
Pruhealth Campaign
Interactive Virtual Beer
The iPint for iPhones
Interactive YouTube Videos
'Interactive Magician' Does Magic Tricks With You
Interactive Pet Advertisements
The Pedigree Virtual Puppy Billboard
Soda Bottle Rockets
Xymbiot Interactive Packaging
Interactive Chocolate Ads
Cadbury Touchscreen Bus Shelter Game
Cuss Cards
Expand Your Swearing to 7 Languages
Sanyo Lie Detecting Massage Chair
Anti-PMS Robots
Panadol Menstrual Ads
Offensive Traveling Billboards
Aborted Fetus On Moving Truck
Web Beyond Roman Alphabet
Domains in 12 Languages
Car Show Massage
Lexus Brings Luxury to the NAIAS
Self-Help Stress Relief
Foam Healing Hands Massage Away Tension
Foot Massage Stairvertising
Ogawa Massage Chair Ads
Japanese Automatic Eye Massager
Heated AdverShelters
Kraft Entices Customers with Warmth at Bus Stops
Music Video Shopping
GET Interactive Ad Venture Tech
Inflatable Leg Massager
Makes You Look Really Cool
Interactive Wishes
The Big Flake