Nokia has launched a new series of interactive touch screen bus stop ads for anyone who gets bored waiting for the bus. The touchscreen ads launched around london to promote Nokia n95 phone. "Nokia's latest campaign for the high-end N95 features touch screen games built into the advertising hoardings at London bus stops. It's a version of the old tile matching game where you flip tiles and attempt to make a pair."
Implications - Technological advancements in film and computer gadgets have led consumers to want similar tech enhancements in everyday items. Businesses can enhance regular products and advertisements with interactive elements and digital features to appeal to a huge market of young buyers looking for companies offering cutting edge goods and designs.