A few months ago, we brought you the stairvertising campaign from Ogawa and their massage chairs. Revita Beauty Center has literally followed in their footsteps with a similar campaign at the ends of escalators.
When people are forced to walk on the images of prone spa-goers, it mimics the Shiatsu form of massage therapy. Very clever!
The ads were created by Fields, Brazil, with creative direction by André Sartorelli and Fernando Lopes and copy written by Paulo Lima.