If Oprah says something is worth watching, worth buying or worth believing in, then a large portion of American culture will follow suit.
Check out this collection of Oprah approvals, which includes various products or people that have been featured on her iconic talk show. From call girl centerfolds to one man glee clubs, Oprah has got you covered in what's hot and what's not.
Implications - Consumers are drawn to what a contemporary icon thinks or believes about a particular subject. In contemporary Western culture, celebrities have an authoritative voice even when it comes to topics that they are not experts in. Companies should consider how they create campaigns with celebrities that sell a particular lifestyle and not just their brand.
Stats for 43 Oprah Approvals
Trending: Older & Chilly
Research: 2,510 clicks in 299 w
Interest: 2.5 minutes
Concept: Oprah Approvals
Related: 246 examples / 189 photos
Segment: Females, 18-55+
Comparison Set: 90 similar articles, including: post-prison interviews, red soled shoes, and octomom bloggers.
43 Oprah Approvals
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From Call Girl Centerfolds to One Man Glee Clubs
By: Tiana Reid - Published: Jul 29, 2010 Updated: Jun 8 2011