O at Home is Axed

By: Marissa Brassfield - Published: Nov 8, 2008 • References: oprah & apartmenttherapy
'O at Home,' the home decor-specific spinoff of Oprah Winfrey's 'O Magazine,' has folded. It seems that even moguls with unimaginable net worth can't keep a niche magazine afloat.

The content formerly covered by 'O at Home' will now be absorbed back into 'O Magazine.' While the demise of the quarterly magazine isn't as newsworthy as, say, the theoretical demise of 'Star,' it is curious that Hearst gave 'O at Home' the axe. I suppose part of Ms. Winfrey's success comes from knowing when to pull the plug.

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