Oprah and Bono Push Products for Charity

By: Greg Ponesse - Published:   Updated: Apr 21 2011 • References: cnn
This charity could not be for a better cause and it is being sponsored by Apple and famous stars such as Bono and Oprah.

Implications - Both Oprah Winfrey and Bono took to the streets of Chicago, USA, to promote new Product Red items; from clothing and accessories to gadgets and gizmos. One of the Product Red items featured was the special-edition iPod that will donate money to The Global Fund which is a charity that helps to fight AIDS, tuberculosis and malaria in Africa. Getting a new gadget or clothing item and supporting a charity at the same time may make you feel like shopping for these sorts of items all the time! Stats for iPods for Aids Trending: Older & Mild
Traction: 4,812 clicks in 440 w
Interest: 4 minutes
Concept: IPods For Aids
Related: 82 examples / 63 photos
Segment: Neutral, 18-55
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