These Philanthropy Australia ads by Caroline Gilroy seek to raise awareness of the not-for-profit organization by highlighting the success stories of famous figures who have been given a second chance like Oprah and Drew Barrymore. Each ad is a summary of that celebrity's young life; you can read the text from Oprah's ad below.
By recounting the biographies of celebrities who have been given a second chance, Caroline Gilroy's Philanthropy Australia ads are successful from both a PR angle and a personal one.
Stats for Second Chance Campaigns
Trending: Older & Chilly
Research: 2,495 clicks in 315 w
Interest: 4 minutes
Concept: Philanthropy Australia Ads
Related: 64 examples / 49 photos
Segment: Neutral, 18-35
Comparison Set: 23 similar articles, including: philanthropic lingerie models, charity 2.0, and philanthropic wine.
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