These Philanthropy Australia ads by Caroline Gilroy seek to raise awareness of the not-for-profit organization by highlighting the success stories of famous figures who have been given a second chance like Oprah and Drew Barrymore. Each ad is a summary of that celebrity's young life; you can read the text from Oprah's ad below.
By recounting the biographies of celebrities who have been given a second chance, Caroline Gilroy's Philanthropy Australia ads are successful from both a PR angle and a personal one.
2,144 clicks in 165 w
More Stats +/-