"Million Inch Chain" Cancer Campaign
Implications - Using celebrities in cause campaigns is an effective way to reach audiences, especially if the celebrity has an emotional connection to that cause. With that being said, celebrities publicizing their actions (by chopping off their hair, for example) showcase a fearlessness which people want to emulate. A-List celebrities can utilize their influence to evoke cultural movements through their actions and charitable associations.Stats for Oprah Cuts Hilary Swank's Hair Trending: Older & Mild
Traction: 4,537 clicks in 358 w
Interest: 4 minutes Concept: Oprah Cuts Hilary Swank's Hair
Related: 96 examples / 74 photos
Segment: Females, 18-35 Comparison Set: 35 similar articles, including: wearable diagnostic equipment, beguilingly childish editorials, and deconstructed art fashion.