Superstar

"Million Inch Chain" Cancer Campaign

By: Going Like Sixty - Published:   Updated: Apr 21 2011 • References: beautifullengths.wordpress
Hilary Swank had her hair cut by Oprah to garner publicity for the Million Inch Chain sponsored by Pantene. The program wants to collect the equivalent of 20,000 wigs for cancer patients who have lost their hair. If you wish to donate, just 8 inches of hair can make a difference.

Implications - Using celebrities in cause campaigns is an effective way to reach audiences, especially if the celebrity has an emotional connection to that cause. With that being said, celebrities publicizing their actions (by chopping off their hair, for example) showcase a fearlessness which people want to emulate. A-List celebrities can utilize their influence to evoke cultural movements through their actions and charitable associations.

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