Presidential Inauguration Countdowns
The Obama Advent Calendar was created by Chris Whitehead, former columnist at the Chicago Sun-Times. It features Oprah as the Sugar Plum Fairy, John Edwards as the Red-Faced Reindeer, Jesse Jackson as the Nutcracker, and Bill Ayers as Frosty the Weatherman.
Implications - Few things unite consumers in humor more than politician-parodying jokes or products. One of the most effective ways a company can attract attention to its product is by featuring an advertisement that takes a humorous look at a politician's faux pas or slip-up. The company will generate a short-term and intense public interest, and it will embed its brand name in the subconscious of consumers for longer than the ad runs.