From Virtual Doppelganger Apps to Outspoken Underwear Campaigns

By: Alyson Wyers - May 31, 2015
The May 2015 social media innovations reflect what is going on across a variety of platforms as well as how they impact branding, online marketing, consumer insights and communication overall.

Social apps are booming, connecting people in a variety of ways. This includes topics such as dating, gaming, music and the autistic community. Apps are also introducing new features that allow people to better document and share their experiences, from enhanced video to new emoticon designs.

When it comes to May 2015 social media campaigns, many brands are turning to the power of the crowd to establish authority. This can be seen with K-Swiss and Diplo's creative crowdsourced rebranding efforts as well as Everlane's Instagram-based transparency-encouraging brand ambassador program.

Social media features are also creeping their way into inanimate objects like vending machines and journals.