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Top 65 Social Media Trends in May

From Virtual Doppelganger Apps to Outspoken Underwear Campaigns

— May 31, 2015 — Social Media
The May 2015 social media innovations reflect what is going on across a variety of platforms as well as how they impact branding, online marketing, consumer insights and communication overall.

Social apps are booming, connecting people in a variety of ways. This includes topics such as dating, gaming, music and the autistic community. Apps are also introducing new features that allow people to better document and share their experiences, from enhanced video to new emoticon designs.

When it comes to May 2015 social media campaigns, many brands are turning to the power of the crowd to establish authority. This can be seen with K-Swiss and Diplo's creative crowdsourced rebranding efforts as well as Everlane's Instagram-based transparency-encouraging brand ambassador program.

Social media features are also creeping their way into inanimate objects like vending machines and journals.
5.7
Score
Popularity
Activity
Freshness
65
Social Media Phonecalls
Social Media Phonecalls
The Facebook Hello App Provides Names and Images of Any Incoming Callers
<
64
Event-Notifying Features
Event-Notifying Features
Facebook Subscription Allows People to Follow Events Section of Fan Pages
<
63
Follower-Retaining Advice
Follower-Retaining Advice
This Infographic Offers Tips on How to Keep Followers on Social Media
<
62
Highlighted Screenshot Apps
Highlighted Screenshot Apps
The OneShot App Lets You Color Important Quotes and Cite Sources
<
61
Sound Broadcasting Apps
Sound Broadcasting Apps
Chhirp Lets You Share Short Audio Recordings on Twitter
<
60
Collaborative Samurai Filmsets
Collaborative Samurai Filmsets
YouTube Space Tokyo is Set Up as an Asian Action Production Studio
<
59
Comedic Branded Webisodes
Comedic Branded Webisodes
Schick's MsLabelled YouTube Web Series Targets Millennial Women
<
58
Heroic Donut Deals
Heroic Donut Deals
Krispy Kreme Offers Free Treats for National Superhero Day Nominations
<
57
GIF Search Engines
GIF Search Engines
Hulu's 'The Perfect GIF' Makes It Easy to Find and Share Funny TV Moments
<
56
Gamified Social Apps
Gamified Social Apps
PicSlam Turns Instagram Posts from Friends into a Photo Quiz Game
<
55
Social Travel Extensions
Social Travel Extensions
momoondo's ClickTwo Travel Increases the Ease of Online Travel Booking
<
54
Collaborative Video Apps
Collaborative Video Apps
Facebook's Riff App Enhances the Social Aspect to Media Sharing
<
53
Social Design Competitions
Social Design Competitions
Twitter UK's #PoweredByTweets Promotes Social Media and Design
<
52
Autism Community Apps
Autism Community Apps
The Autism Village App Connects Families with ASD-Friendly Activities
<
51
Iconic Marital Handbags
Iconic Marital Handbags
This Custom Olympia Le Tan Was a Wedding Gift to Kim Kardashian West
<
50
Standalone Messaging Apps
Standalone Messaging Apps
The Messenger for Mac App Lets OS X Users Facebook Chat Separately
<
49
Regional Rental Platforms
Regional Rental Platforms
CanadaStays is the Largest Vacation Rental Site in Canada
<
48
Urban Night Light Apps
Urban Night Light Apps
The Rudder App is Designed to Navigate a Well-Lit Path Home
<
47
Spiritual Multimedia Subscriptions
Spiritual Multimedia Subscriptions
Bethel.TV is an On-Demand Network for the Bethel Redding Church
<
46
Introvert Emoji Apps
Introvert Emoji Apps
Intojis Share Complex Emotions Through Illustrated Icons
<
45
Festival-Focused Video Sharing
Festival-Focused Video Sharing
These Snapchat Coachella Filters Create Concert-Branded Clips
<
44
In-Store Customization Apps
In-Store Customization Apps
The Urban Outfitters App Has Exclusive Offers and Insider Events
<
43
Personalized Blog Tools
Personalized Blog Tools
Collections Gives Recommendations Through Online Inspiration Boards
<
42
Friend-Making Brooches
Friend-Making Brooches
Dorota Pankowska's Decorative Pin Uses a Poke to 'Add Friend'
<
41
DIY Interactive Gaming Apps
DIY Interactive Gaming Apps
Make it Kids Lets Children Create Their Own Imaginative Activities
<
40
Fan Sportscaster Platforms
Fan Sportscaster Platforms
Rabble Invites Sports Enthusiasts to Broadcast Matches for Each Other
<
39
Ephemeral Awareness Ads
Ephemeral Awareness Ads
UNICEF's Snapchat Campaign Sheds Light on Missing Childhoods in Nigeria
<
38
Interactive Virtual Lineups
Interactive Virtual Lineups
The Virgin Mega App is a Hype Machine for Limited Releases
<
37
Resourceful Vendor Meetups
Resourceful Vendor Meetups
Ebay in Person is a Series of Educational Networking Events for Sellers
<
36
Filmic Adventure Campaigns
Filmic Adventure Campaigns
TSFF's Instagram Lets Users Direct Their Own Story in Silent Film
<
35
Retrospective Footwear Campaigns
Retrospective Footwear Campaigns
Clarks' WhatsApp Marketing Campaign Shares Brand History
<
34
Cinematic Super Hero Razors
Cinematic Super Hero Razors
Gillette Creates Themed Razors Based on Avengers Age of Ultron Movie
<
33
Musical Expression Apps
Musical Expression Apps
The Musations App Wants Teens to Express How They Feel Through Music
<
32
Fake Dating Apps
Fake Dating Apps
HYPEBEAST Plays Hilarious April Fool's Prank with HYPEBAE
<
31
Private Cloud-Free Networks
Private Cloud-Free Networks
The Neobase is a Device That Acts as a Private Social Network
<
30
Personalized Emoticon Apps
Personalized Emoticon Apps
The Memoji Keyboard Allows You to Send Animated Emojis of Yourself
<
29
Boozy Recipe Apps
Boozy Recipe Apps
The Highball App Enables Social Sharing of Cocktail Recipes
<
28
Positivity Vending Machines
Positivity Vending Machines
The Coke Tweet Machine Charges People Based on an Attitude Test
<
27
Creative Crowdsourced Rebrands
Creative Crowdsourced Rebrands
The New K-Swiss x Diplo Campaign is Seeking Creative Minds
<
26
Gamified Map Hacks
Gamified Map Hacks
The Google Maps Pac-Man Cheat Transform the App into the Classic Game
<
25
Social Acquisition Tools
Social Acquisition Tools
Needls Helps Small Businesses Generate Leads with Social Media
<
24
Sci-Fi Fandom Emojis
Sci-Fi Fandom Emojis
Twitter Has Released Star Wars Emojis to Coincide with the Film's Trailer
<
23
Beacon-Based Photo Apps
Beacon-Based Photo Apps
The Droppie App Uses Beacon Technology to Share Images Based on Location
<
22
Transparency-Encouraging Marketing
Transparency-Encouraging Marketing
Everlane's Brand Ambassadors Instagram Interacts with Customers
<
21
Trip-Planning Social Networks
Trip-Planning Social Networks
Yourope is a New Way to Plan Off-the-Beaten Path Travel Adventures
<
20
Cocktails-Only Dating Apps
Cocktails-Only Dating Apps
The Rendeevoo App Wants to Be the Uber of Real Life Dates
<
19
Relatable Fitness Ads
Relatable Fitness Ads
Nike's Better For It Campaign Amusingly Addresses Negative Inner Thoughts
<
18
Printed Social Media Keepsakes
Printed Social Media Keepsakes
365 Days in Print Helps You Create a Beautiful Facebook Journal
<
17
Mobile Travel Journal Apps
Mobile Travel Journal Apps
The Start-Up Polarsteps is Revolutionizing the Way We Track our Travels
<
16
Secretive Party Campaigns
Secretive Party Campaigns
Jagermeister's Undercover Games Used Snapchat to Reveal a Secret Party
<
15
YouTuber Lifestyle Networks
YouTuber Lifestyle Networks
Beauty Guru Michelle Phan Launches ICON Network with Endemol Beyond
<
14
Crowdsourced Well-Being Apps
Crowdsourced Well-Being Apps
The Koko App Helps Fixes 'Bugs' in the Way People Think
<
13
Smashing Cosmetic Campaigns
Smashing Cosmetic Campaigns
NARS' Social Media Beauty Campaign Had Fans Unveil a New Product Line
<
12
Virtual Wedding Ceremonies
Virtual Wedding Ceremonies
The IKEA Online Wedding Lets You Plan and Hold Your Nuptials On the Web
<
11
Proximity-Based Dating Apps
Proximity-Based Dating Apps
'Happn' is a Dating App That Aims to Make Missed Connections History
<
10
Feline Photographer Collars
Feline Photographer Collars
Whiskas Australia's Catstacam Lets Cats Share Images to Instagram
<
9
Social Stylemaker Campaigns
Social Stylemaker Campaigns
Lord & Taylor Had 50 Fashion Influencers on Instagram Model a Dress
<
8
Outspoken Underwear Campaigns
Outspoken Underwear Campaigns
Brief Message Asks Men to Uncover Feelings About Male Violence
<
7
Junk Food Photography
Junk Food Photography
Chef Jacques Lamerde Turns Cheap Snacks into Gourmet Dishes
<
6
Bird Friendship Photography
Bird Friendship Photography
Cameron Bloom Captures the Adorable Relationship Between Boy and Bird
<
5
Body Confidence Social Campaigns
Body Confidence Social Campaigns
Drop The Plus Asks the Fashion Industry to Stop Saying Plus Size
<
4
Tech-Inspired Honest Posters
Tech-Inspired Honest Posters
Ajit Johnson Cleverly Depicts People's Dependence on Devices
<
3
Curvy Blogger Collections
Curvy Blogger Collections
The Nadia Aboulhosn x Boohoo Capsule Collection is Fierce
<
2
Free Vending Machines
Free Vending Machines
Innovative Vending Solutions Encourages People to Tweet for Snacks
<
1
Virtual Doppelganger Apps
Virtual Doppelganger Apps
The My Idol App Lets Users Create a Digital Version of Themselves
<