The Virgin Mega App is a Hype Machine for Limited Releases

By: Rebecca Byers - Apr 10, 2015
References: itunes.apple & thesource
The Virgin Mega app is a recently released iTunes app that aims to take the experience of anticipating and lining up for limited releases online. Through the Virgin Mega app, users can virtually get in line ahead of the release and interact with other users doing the same.

Part social network, part e-commerce experiment, the Virgin Mega app partners with celebrities in order to create special edition capsule collections that are then made available to users through the app. The experience is defined by its interactive features and connection to social media networks, making it entirely social and shareable.

This new approach to releasing special collections is a unique convergence of the interest of millennials in partaking in things that they can share online as a reflection of themselves and the power of exclusivity in marketing a product.