HYPEBEAST Plays Hilarious April Fool's Prank with HYPEBAE

By: Meghan Young - Apr 1, 2015
References: hypebeast
Those who went to the iTunes app store in search of HYPEBEAST's fake dating app were sorely disappointed today. And hilariously duped. A hilarious April Fool's Day prank on the part of the fashion blog, the fake dating app preys not only on people's susceptibility in the search for love, but also for incredibly niche apps.

Appropriately dubbed HYPEBAE, the blogs that "users will be presented with images of prospective baes nearby, men or women depending on your preference, to which one will simply chose "BAE" or "NAY." These matches will be based on a new "Like" feature, soon to be implemented on each article we publish on HYPEBEAST.com." It would be a clever way to drive more traffic to the site.