TSFF's Instagram Lets Users Direct Their Own Story in Silent Film

By: Laura McQuarrie - Apr 21, 2015
References: instagram & psfk
For its 2014 campaign, the Toronto Silent Film Festival (TSFF) turned its Instagram grid view into a flip book. Now having to one-up last year's performance, TSFF created a choose-your-own-adventure campaign on the same social media platform to promote the festival for the 2015 season.

This year's experience has users create their own silent film scenes using the 15-second clips uploaded to Instagram. Each short scene ends with a choice of two options to craft a more intriguing storyline. As well as making it easy for people to play director, the experience is also great for providing a personal experience. In the hopes of appealing to today's audience, this interactive social media campaign is a brilliant way to reintroduce the silent film era through modern media.