From Seductive Boomer Marketing to Collapsible Baby Bassinets

By: Alyson Wyers - May 30, 2015
The May 2015 life-stages ideas reflects products and trends that directly target a particular age group, from infants to the elderly. These innovations reflect the preferences of different generations and how they affect the marketing strategies of brands and advertisers.

When it comes to babies and young children, companies are integrating technology older demographics didn't have access to at the same age. This includes educational and skill-building apps. There is also an influx in age-appropriate but STEM-related toys.

Health is a common theme throughout all age groups represented in May 2015 life-stages ideas. This includes smart baby bottles, cystic fibrosis breathing games, Parkinson's-assisting pens and flexible boomer workouts.

With the senior set, there is a focus on inner youth when it comes to marketing. This is seen in commercials, the cat walks and even incontinence products.