Barbour People Focuses on Real Fans of the Brand

By: Meghan Young - Mar 31, 2015
References: barbourpeople.tumblr & apetogentleman
Barbour People is an ongoing campaign that reflects the diversity behind the fashion brand. Timeless in the best sense of the word, this clever direction -- which utilizes social media networks and other online platforms -- shows that age, race and gender are not issues, but instead something to celebrate. There is a commonality between these Barbour people, which is beautiful to witness.

From boomers to millennials, men to women and everyone in between, the Barbour People campaign transcends minor details to focus on similarities as well as style. As is written on its Tumblr site, "Whatever your Barbour means to you, it's how you wear it that makes it your own. Celebrating the style of a million different people with one shared love: Barbour People."