Barbour People Focuses on Real Fans of the Brand
Meghan Young — March 31, 2015 — Marketing
References: barbourpeople.tumblr & apetogentleman
Barbour People is an ongoing campaign that reflects the diversity behind the fashion brand. Timeless in the best sense of the word, this clever direction -- which utilizes social media networks and other online platforms -- shows that age, race and gender are not issues, but instead something to celebrate. There is a commonality between these Barbour people, which is beautiful to witness.
From boomers to millennials, men to women and everyone in between, the Barbour People campaign transcends minor details to focus on similarities as well as style. As is written on its Tumblr site, "Whatever your Barbour means to you, it's how you wear it that makes it your own. Celebrating the style of a million different people with one shared love: Barbour People."
From boomers to millennials, men to women and everyone in between, the Barbour People campaign transcends minor details to focus on similarities as well as style. As is written on its Tumblr site, "Whatever your Barbour means to you, it's how you wear it that makes it your own. Celebrating the style of a million different people with one shared love: Barbour People."
Trend Themes
1. Diversity in Fashion - Businesses can focus on diversity and inclusion in their advertising to appeal to a broader audience and showcase their brand's values.
2. Unisex Clothing - Companies can create fashion lines that appeal to people of all genders and promote unisex clothing as a way to break free of traditional gender norms.
3. Social Media Campaigns - Businesses can utilize social media campaigns to create a community around their brand and engage with customers on a deeper level.
Industry Implications
1. Fashion Industry - The fashion industry can embrace more diversity by promoting unisex clothing and showcasing a wider range of models and body types in their advertising campaigns.
2. Marketing Industry - Marketing agencies can focus on creating campaigns that celebrate diversity and promote inclusion to help their clients stand out in the marketplace.
3. Social Media Industry - Social media platforms can create features that allow businesses to build communities and connect with customers through interactive campaigns and user-generated content.
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