From Boomer E-Biking Adventures to Goal-Oriented Wearables

By: Katherine Pendrill - Aug 19, 2016
From e-bking adventures to wearable activity trackers, it is clear that boomer-centric fitness innovations are in high demand among a population that is increasingly determined to stay in shape.

One of the primary ways that boomers are staying active is through group activities. Indeed, gyms and fitness centers have increasingly begun offering group fitness classes that cater to the specific needs of those with aging bodies. These are also a number of organizations that offer biking or running clubs for older consumers.

In addition to group activities, boomers are also eager to take their health and wellness into their own hands by keeping a closer eye on their over fitness. As a result, activity trackers have become an extremely popular way to log different fitness goals. Unlike the high-tech smartwatches preferred by younger consumers, boomer-centric fitness trackers are simple, intuitive and user-friendly.