When it comes to swaying consumers toward one particular brand, the type of imagery and phrasing used can make all the difference in the world, and these creative ice cream branding techniques will definitely have buyers interested in the product.
With the summer season just beginning, backyard barbecues and parties often means a lot of food and desserts, with ice cream being the number one item to have in the hot summer heat. These unique ice cream branding techniques are a great indication of how companies are using their creative talents to attract consumers through out-of-the-ordinary designs and unusual packaging ideas.
From vintage popsicle packaging to overjoyed ice cream containers, these creative branding techniques are making consumers think twice before they choose which brand of ice cream they take home with them.
19 Ice Cream Branding Techniques
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Cutout Character Branding
Animated Bovine Branding
Earthy Dessert Branding
Marvelous Melting Branding
Technicolor Textile Packaging
From Interactive Ice Cream Musicals to Cute Condiment Cartons
By: Tana Makmanee - Published: Jun 8, 2013