Superstar

Nonna Lina Ice Cream Packaging Combines Classic and Contemporary Design

By: Amelia Roblin - Published: Oct 15, 2011 • References: mrconde and thedieline
How do you market a generations' old recipe to a modern consumer base? You do what Nonna Lina Ice Cream packaging does and mix motifs from both eras together. Those with a taste for tradition and those craving a fresh flavor will both be delighted with Mr. Conde Studio's work.

The delicious dessert has been wrapped up in the conventional paper-based tub, but decorated with patterns much older than this practice. A diamond argyle design covers the background of the label, overlapped by the elaborate addition of a lace doily motif.

If you bring your eyes back up to the top of the container, you'll see the way that a bright color block melts down over the ornate designs below to produce a much more modern effect. Nonna Lina Ice Cream packaging assumes an eclectic aesthetic that's scrumptious to all who love sweets.