Without forgetting that one of the important features of a food item is in fact its taste, Solo Ice Cream packaging serves up a minimalistic approach to aesthetics with the knowledge that the treat itself is the flavor.
The branding for the Northern Israel creamery was undertaken by Kroll Design, who settled with a simple approach to parceling the delicious dairy delicacies. An ordinary plastic container as well as a styrofoam takeout box were chosen as the subtle means of presentation for the cold sweets, and stickers and cardboard sleeves were added to divulge the brand's identity.
A classic printing press appearance is applied to the logo, clearly visible despite intentional fading atop a sketched image of a spoon. Solo Ice Cream packaging has a classic look that seems to embody the signature of homemade dessert.
Stats for Understated Dessert Branding
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Research: 42,501 clicks in 267 w
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Concept: Solo Ice Cream Packaging
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Segment: Females, 18-35
Comparison Set: 27 similar articles, including: brewed business branding, animated coffee cups, and elegant word game redesigns.
Understated Dessert Branding
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