Ben & Jerry's Latest Initiative is a Scream

By: Jordan M - Published: Jan 12, 2011 • References: benjerry & globalpackagegallery
Ben and Jerry's packaging is an innovative aspect of the company's image that is not always recognized for it's significance.

In addition to their well-documented philanthropic programs that benefit everyone from the homeless to ex-cons working hard on a second chance, the company has a long track-record of constantly innovating their production processes to make Ben and Jerry's packaging as green as possible.

So while you might still feel guilty for indulging in some of their ice cream from time to time, it will no longer have to be on account of the environment. Stats for Succulent Sustainable Packaging Trending: Older & Warm
Research: 4,422 clicks in 280 w
Interest: > 3 minutes
Concept: Ben And Jerry
Related: 47 examples / 36 photos
Segment: Neutral, 18-55+
Comparison Set: 17 similar articles, including: eco packaging lamps, flexible eco packaging, and recycled packaging decor.