Ben and Jerry's “Yes, Pecan” Mixes in Barack Obama Branding

By: Sandra Winn - Published: Jan 11, 2009   Updated: Jul 13 2011 • References: benjerry & daveibsen.typepad
In honor of the President-elect Barack Obama, Ben & Jerry's “Yes Pecan” ice cream was created; it was named after the famous “Yes We Can” motto the world came to know throughout Obama's campaign.

Throughout the rest of January, if you order the yummy “Yes Pecan” ice cream (formerly Ben and Jerry's Butter Pecan ice cream) from any Scoop Shop store, proceeds will go to the Common Cause Education Fund.

Implications - Everybody loves a new flavor of decadent ice cream to indulge in, and now they don't have to feel so guilty about it. Obama is everywhere these days, from t-shirts, to pendants and now to delicious, irresistible ice cream flavors! Stats for Inaugural Ice Cream Trending: Older & Mild
Research: 4,692 clicks in 385 w
Interest: 4 minutes
Concept: Inaugural Ice Cream
Related: 36 examples / 28 photos
Segment: Neutral, 18-35
Comparison Set: 13 similar articles, including: celeb ice cream, charity 2.0, and celebrity ice cream.