From Suave Senior Ads to Multicultural Burger Campaigns

By: Jana Pijak - Feb 21, 2015
Suave senior ads, serene wine commercials and multicultural burger campaigns are just some of these memorable February 2015 commercials. While millennials are the main target by today's marketers, boomers and seniors are becoming a more crucial demographic and are no longer overlooked by major brands.

As boomers approach retirement, brands are recognizing the disposable income of this generation and are targeting mature consumers through sentimental and fun ads. These campaigns erase aging stereotypes and stigmas while celebrating the freedom that is associated with growing older.

As fine food and alcohol brands zone in on a more mature demographic, fast food brands are aiming to appeal to a multicultural audience. These February 2015 commercials includes ads that target a Hispanic market and other cultures. These demographics are reached with the help of crossover celeb ambassadors and multi-lingual branding.