The Coca-Cola 'Ursula's Surprise' Ad Celebrates a Legendary Midwife

By: Rahul Kalvapalle - Jan 19, 2015
References: youtube & adsoftheworld
'Ursula's Surprise' is a Coca-Cola ad, conceived by the Ogilvy & Mather ad agency, that shows the story of retired midwife Ursula Michel. Over a career that spanned half a century, Ursula helped deliver 20,000 babies. This heartwarming Coca-Cola ad celebrated her life by arranging a surprise gathering with hundreds of children that she helped deliver.

The tearjerking ad shows Ursula's indescribable happiness and emotion upon seeing and embracing hordes of children -- and adults -- that she helped deliver. It also intersperses interview clips of Ursula talking about her job.

While most brands tend to tailor their ads towards the younger demographic, Ursula's Surprise is a great example of an ad that targets and celebrates the boomer and senior demographic whilst still being designed to touch everyone who watches it.