From Aging Artist Campaigns to Silver Market Advertising

By: Amelia Roblin - Apr 2, 2015
Baby Boomers are discerning consumers, making Silver Market targeting a fine-tuned practice across industries. This demographic––which currently comprises the age range of about 50 to 70 years––is largely interested in establishing healthy habits as these folks approach their senior years.

Edible goods that highlight essential vitamins and nutrients for sustained personal nutrition are ever enticing to this crowd. Minimalist and legible food labeling is more appealing too, for consumers who would rather get the information straight without any visual distraction.

When it comes to commercials, wearable products are typically featured on models from the younger end of the boomer spectrum, identifying this broader demographic with a sense of style and sophistication. This group does not generally like being called 'old.'

Whether it's fashionable adult diapers being advertised or gourmet grocery stores, Silver Market strategies surround the representation of wholesome and active lives of boomers with great poise.