DBS' Bank Advertising Campaign Takes the Form of a Web Series

By: Laura McQuarrie - Jan 19, 2015
References: dbs & adsoftheworld
In order to build awareness of DBS in India, a unique bank advertising stunt was set up in the form of a web series. Set up on YouTube under the name 'Chili Paneer,' these webisodes tell of "love, food and possibilities" through first-person videos.

Part one of the series launched in the summer of 2014, introducing two characters who have a chance encounter at an ATM machine and quickly find that they have a shared interest in food, as well as each other.Now, season two returns, featuring more interactivity that helps viewers guide the journeys of the main characters in the series, Ken and Asha. Throughout the eight possible storylines of Chili Paneer 2, the bank plays a key role in the plot.