From Beard Typography to Cloud Lettering

By: Christina Butty - Published:   Updated: Jun 2 2011
Lettering is a powerful means of communication. Font chosen to convey a message can create a mood, or even be the message on its own.

Though many people do not even give it a second thought, typography is something that designers stress over and adore at the same time.

The following cluster pays tribute to the art of typography and all of its innovative uses.

Implications - Youth niches -- in particular, hipsters -- are consumed by typography. This demographic is constantly seeking new hyper-niche interests to differentiate themselves from the pack. Companies that can identify very particular patterns will be able to leverage them into opportunity for growth with this valuable market segment.