Kill Comic Sans! This is the battle cry from vocal typography tyrants. Comic Sans was developed by Microsoft for a children's interface. The font is installed by default on most computers and is very widely used, usually by non-graphic designers who want something “different” than Courier or Times Roman. The Wall Street Journal is documenting this simmering feud. Comic Sans. Love it? Hate it? Use it? Abuse it? You must have an opinion!

Implications - Businesses that devote their efforts to creating high-quality and highly entertaining products for a very specific group of consumers will benefit by developing a loyal clientele. Consumers will reward those businesses that possess a strong understanding of their individual tastes and preferences.