Rockstar
In a creative and artistic move, the New York Times has commissioned artist Gyongy Laky to sculpt custom-made fonts and graphics for its pre-Earth Day Green Issue. The fonts are made from various earth-material such as coal and wood, demonstrating that the medium is the message.

Implications - The rise of environmentalism has pervaded every industry and niche, and savvy marketers and ad agencies are tapping into this phenomenon by creating "green" ads using recycled, sustainable or repurposed materials. In this example, artist Gyongy Laky created a font with coal and wood to demonstrate the New York Times' eco-friendly message for its Green issue. Companies can take advantage of this opportunity by adopting similar "green" mediums.