Lizania Cruz was commissioned to create stationery for an Anthropologie spring press preview event and used laser-cut fold-up letters for a dazzling effect that also symbolizes the growth and rejuvenation that spring brings.
There's nothing like stationery that's completely appropriate for the occasion, and Cruz' creation is certainly a perfect fit for a spring collection.
Implications - Consumers are willing to embrace products that bring personality and creativity into their every day lives more and more. By giving their customers the ability to turn something as simple as stationary into a stylistic form creative expression, companies can offer their consumers something that they need and want in a dramatic way.
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