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Lizania Cruz Uses 3D Typography to Reference Spring Rejuvenation

By: Marissa Brassfield - Published:   Updated: Apr 5 2011 • References: lizania & notcot.org
Lizania Cruz was commissioned to create stationery for an Anthropologie spring press preview event and used laser-cut fold-up letters for a dazzling effect that also symbolizes the growth and rejuvenation that spring brings.

There's nothing like stationery that's completely appropriate for the occasion, and Cruz' creation is certainly a perfect fit for a spring collection.

Implications - Consumers are willing to embrace products that bring personality and creativity into their every day lives more and more. By giving their customers the ability to turn something as simple as stationary into a stylistic form creative expression, companies can offer their consumers something that they need and want in a dramatic way. Stats for Symbolic Stationery Trending: Older & Chilly
Traction: 3,916 clicks in 310 w
Interest: 4 minutes
Concept: Symbolic Stationery
Related: 68 examples / 52 photos
Segment: Neutral, 18-35
Comparison Set: 25 similar articles, including: anatomically correct stationery, decorating with stationery, and sweet screen-printed stationery.