Typeface for Jocks
The Athletic Supporter Font For Intimate Communication
The designer, Pier Gustafson, is a real graphic designer. He will even do your wedding invitations in his classic Jockstrap font too.
Implications - Through utilizing popular items that people within mass culture can recognize, businesses can help themselves become instantly recognition and associated with existing pop culture motifs. Companies that create product designs that are recognizable to large groupings of people will gain media attention more quickly.