Well, of course this font design made by twisting jock straps into every letter in the alphabet is just the perfect font. How can you improve on a font that uses a garment that is usually the funkiest thing a guy owns?

The designer, Pier Gustafson, is a real graphic designer. He will even do your wedding invitations in his classic Jockstrap font too.

Implications - Through utilizing popular items that people within mass culture can recognize, businesses can help themselves become instantly recognition and associated with existing pop culture motifs. Companies that create product designs that are recognizable to large groupings of people will gain media attention more quickly.