The rise of the Internet has heralded an age of unrivaled consumer power and influence, and this illuminating collection of crowdsourced creations highlights some of the best and brightest ways that this changing paradigm has been harnessed.
With the meteoric rise of social media and global online communities, organizations around the world have begun to realize that the voice of their customers matters more than ever before. From democratic furniture stores to customer-run record labels, these crowdsourced creations are among the latest campaigns to put consumer power at the forefront.
SCORE
2.3 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 51%
Activity 10%
Freshness 8%
