Royal Opera House Solicits Tweets for Upcoming Twitter Opera

By: Marissa Brassfield - Published: Aug 16, 2009 • References: royaloperahouse.wordpress & mashable
It was only a matter of time before the first Twitter opera would come to pass, and thanks to the Royal Opera House, that day will come sooner than you think.

The Royal Opera House has begun soliciting tweets for lines via @youropera and posting updates to the Twitter opera’s storyline as it stands at their blog. So far, Mashable says that hundreds of people have already submitted lines for the Twitter opera. What a great use of social networking to drive interest in the opera! Stats for Crowdsourced Operas Trending: Older & Chilly
Research: 2,431 clicks in 353 w
Interest: 4 minutes
Concept: Crowdsourced Operas
Related: 73 examples / 56 photos
Segment: Neutral, 18-55
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