Toyota Prius Searches for a Plural to the Bestselling Hybrid

By: Renee Ramsarran - Published: Jan 17, 2011 • References: facebook & adweek.blogs
Let the grammar games begin with this crowdsourced search for a plural word to describe the new line of Toyota Prius hybrid cars. 'Prius goes Plural' launched at the 2011 Detroit Motor show, along with a website asking the public to help the automaker decide what the plural of Prius really is.

With options including Prii, Prien and Prium, consumers are invited to vote for their grammatically correct choice. Check out the video above, which explains Toyota's conundrum. The tallied results of the Toyota Prius Plural campaign will be unveiled at the Chicago Auto Show on Feb. 20, 2011. Stats for Crowdsourced Nomenclature Campaigns Trending: Older & Mild
Research: 1,064 clicks in 280 w
Interest: > 3 minutes
Concept: Toyota Prius
Related: 81 examples / 62 photos
Segment: Males, 18-55
Comparison Set: 30 similar articles, including: utility vehicle adverts, aviation-inspired supercar ads, and pov legvertising.