Let the grammar games begin with this crowdsourced search for a plural word to describe the new line of Toyota Prius hybrid cars. 'Prius goes Plural' launched at the 2011 Detroit Motor show, along with a website asking the public to help the automaker decide what the plural of Prius really is.
With options including Prii, Prien and Prium, consumers are invited to vote for their grammatically correct choice. Check out the video above, which explains Toyota's conundrum. The tallied results of the Toyota Prius Plural campaign will be unveiled at the Chicago Auto Show on Feb. 20, 2011.
What Makes This Trend Stand Out
- Crowdsourced Nomenclature
- Opportunity for companies to engage with consumers and create a sense of community ownership through crowdsourcing names, slogans and brands.
- Grammatically Correct Naming
- Opportunity for companies to assess the importance of grammar in their branding and incorporate consumer feedback in marketing campaigns.
- Interactive Marketing Engagement
- Opportunity for companies to engage with consumers through interactive marketing campaigns and foster a sense of community ownership.
Sectors Adopting This
- Automotive Manufacturing
- Crowdsourcing nomenclature campaigns can be utilized in the automotive industry to engage with consumers and gather feedback on product offerings.
- Consumer Goods
- Consumer goods companies can incorporate grammatically correct naming and interactive marketing engagement to create brand loyalty and consumer engagement.
- Technology
- Technology companies can utilize crowdsourcing nomenclature to enhance brand recognition and engage with consumers in an interactive way.
