Twitter confessions are inspiring music via the #IConfess hashtag used on the popular social network. '#IConfess' is a song inspired by, and written based on, the Twitter confessions of people from across the world, submitted to the artist Juan Zelada.
Within weeks of asking people on Twitter and Facebook to submit their confessions using the hashtag #IConfess, Zelada derived enough material from which to write the song. This experimental music has taken social networking inspirations to a whole new level.
As a song comprised entirely of other people's words, it breaks the boundaries of standard songwriting concepts. The #IConfess song from Juan Zelada continues from his previous songwriting experiment in Spain with the Twitter trend #YoConfieso, only this time he is engaging his audience from the outset of the project.
Key Themes Behind This Trend
- Crowdsourced Music
- Using social media for crowdsourced music inspiration presents a disruptive innovation opportunity for the music industry.
- Social Media Songwriting Contests
- Creating songwriting contests on social media platforms presents a disruptive innovation opportunity for engaging audiences and creating viral marketing campaigns.
- User-generated Content Music Videos
- Using user-generated content from social media to create music videos presents a disruptive innovation opportunity for the music video production industry.
Where This Applies
- Music Industry
- The music industry can leverage social media as a tool for gathering crowdsourced inspiration for songwriting and engaging audiences in unique ways.
- Marketing Industry
- The marketing industry can create social media songwriting contests as a way of generating organic content and engaging audiences to create viral campaigns.
- Video Production Industry
- The video production industry can leverage user-generated content from social media for unique and innovative music video production.
