There are billions of reasons to enjoy the pleasures of sex safely, including the millions of people living with AIDS, and apparently less than one reason not to use protection. To lure people, regardless of their age, towards satisfying but less dangerous habits, marketers have employed their creativity and all means at their disposal to get their messages across.
Advertising, charitable campaigns, cross-company promotions, and even remarkable stunts are continuously being released; they overflow our daily lives in an effort to inform, protect and indulge people in the idea that safe sex is not only secure but rather greatly enjoyable.
SCORE
5.8 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 93%
Activity 73%
Freshness 8%
