This is a bit of a strange one I was forwarded at work. The images are from a condom fashion show in China. I don't know a lot more than that, but the pictures are AMAZING. If I was to guess, I would say it is about promoting safe sex.
Implications - Some things, such as condoms, can become such well-known pop cultural symbols that consumers reinterpret their intended purpose all their own. Thus, a wave of DIY modifications on iconic products can be observed. Though some companies may feel the urge to step in and stop this from happening, it is best to let things take their course as pieces like condom couture essentially serve as free advertising.
Stats for Condom Couture IV
Trending: Older & Warm
Research: 22,455 clicks in 421 w
Interest: 4 minutes
Concept: Condom Couture IV
Related: 57 examples / 44 photos
Segment: Neutral, 18-55
Comparison Set: 21 similar articles, including: fantasy show craft beers, vengeful garden pest ads, and 3d-printed sunglasses.
Condom Couture IV
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