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18,562 clicks in 190 w

Suggestive Celebratory PSAs

Stockholm Celebrates Condoms

Suggestive Celebratory PSAs Suggestive Celebratory PSAs 2 1 Suggestive Celebratory PSAs 3 2 Difficult Advertising & Branding 3 Difficult Advertising & Branding 2 4 Difficult Advertising & Branding 3 5 Difficult Advertising & Branding 4 6 Clever Ad Looks Tame To The Innocent 7 Clever Ad Looks Tame To The Innocent 2 8 Clever Ad Looks Tame To The Innocent 3 9 Encouraging Safe Sex in NYC 10 Encouraging Safe Sex in NYC 2 11
2,222 Trends
18.7 MM Views

Rockstar

These Champagne-popping ads are not really promoting Cristal or Dom Perignon; instead, they are a celebration of safe sex by the city of Stockholm.  

The explosion of the popped Champagne in the ads is meant to communicate the celebration point while evoking a suggestive reference to ejaculation.

I am not sure how well that translates to their “use a condom” message, as using a condom obviously prohibits this kind of visual. I still give them thumbs up for the positive message.

The 2008 campaign was done by ESTER, Stockholm, Sweden with art director Lotta Mellgren, and copywriter Emma Zetterholm.

18,562 clicks • Published: Oct 6, 08 • References: and adsoftheworld
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Marissa Brassfield on Oct 5, 08  4,699 Trends   5,275 Comments
Hahaha... clever AND suggestive, the one-two punch that typically captures my attention!
Marissa Brassfield on Oct 5, 08  4,699 Trends   5,275 Comments
Favorited by Sam A on Oct 7, 08
Favorited by JoEllen Teipen-Holbrook on Aug 24, 09