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Ayman Helweh
Suggestive Celebratory PSAs - Stockholm Celebrates Condoms (GALLERY)
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These Champagne-popping ads are not really promoting Cristal or Dom Perignon; instead, they are a celebration of safe sex by the city of Stockholm. The explosion of the popped Champagne in the ads is meant to communicate the celebration point while evoking a suggestive reference to ejaculation. I am not sure how well that translates to their “use a condom” message, as using a condom obviously prohibits this kind of visual. I still give them thumbs up for the positive message. The 2008 campaign was done by ESTER, Stockholm, Sweden with art director Lotta Mellgren, and copywriter Emma Zetterholm. Via: adsoftheworld |
Cheeky PSAs - Sensoa Teen STD Ad (VIDEO)
Young people have so much to learn when it comes to sexually transmitted diseases. This Belgian PSA by ad agency Boondoggle for Sensoa tries to educate teenagers and youngsters about a common sex-ed question--whether… [More]
Clever Ad Looks Tame To The Innocent - Durex: Whatever is On Your Mind (VIDEO)
With the saturation of over-sexualized and provocative ads in the media these days, it is actually refreshing to see this fun and stylishly cool ad campaign from famous condom brand Durex. The campaign… [More]
Difficult Advertising & Branding - Olla Condoms (GALLERY)
This new ad campaign for Olla condoms got me thinking about how hard it is to advertise certain brands. The tag line of the campaign is "The day after is more relaxed for those who wear condoms." The only… [More]
Encouraging Safe Sex in NYC - Get Some Condom Campaign (GALLERY)
Continuing its popular safe-sex campaign from last year, the City of New York has unveiled its 2008 safer sex awareness campaign. The official New York City condom has a different look and a sexy new slogan:… [More]
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