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Durex: Whatever is On Your Mind
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With the saturation of over-sexualized and provocative ads in the media these days, it is actually refreshing to see this fun and stylishly cool ad campaign from famous condom brand Durex. The campaign is a fun play on the ‘no pun intended’ phrases and images we usually joke around with our mates. A cock (male chicken), bone (boner), beaver, billiard balls going in the hole, cherry, wiener sausage, hands presenting you with a head (giving head), pearl necklace…. The video comes with a soothing fun soundtrack that adds another dimension of cool.  The video was directed by Sergi Sanchez who also did the print ad illustrations for McCann Erickson Advertising Agency, Milan, Italy.