Durex: Whatever is On Your Mind

By: mediterranean - Published: Mar 1, 2008 • References: arabaquarius.blogspot
With the saturation of over-sexualized and provocative ads in the media these days, it is actually refreshing to see this fun and stylishly cool ad campaign from famous condom brand Durex. The campaign is a fun play on the 'no pun intended' phrases and images we usually joke around with our mates. A cock (male chicken), bone (boner), beaver, billiard balls going in the hole, cherry, wiener sausage, hands presenting you with a head (giving head), pearl necklace.... The video comes with a soothing fun soundtrack that adds another dimension of cool. The video was directed by Sergi Sanchez who also did the print ad illustrations for McCann Erickson Advertising Agency, Milan, Italy. Stats for Clever Ad Looks Tame To The Innocent Trending: Older & Average
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Concept: Clever Ad Looks Tame To The Innocent
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Segment: Neutral, 18-55
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