Create The 
Future

Trend - Beverage brands are creating healthy lemonade-based products in convenient formats. These RTD lemonades include detoxifying, immune system-building, and energy-boosting ingredients. The strong flavor of lemonade masks the healthy ingredients, making the drinks palatable for all ages.

Insight - As more consumers prioritize proactive or preventative health practices, they increasingly seek products that go beyond basic nutritional values. These consumers are more likely to purchase products rich in vitamins, antioxidants, or other supplements, as a way to support their overall well-being in a non-intrusive way. Brands are acknowledging the need for crafting healthier products that are easy to integrate into daily lives, and are responding with better-for-you infused lemonades.