Category
Fashion
Performance Casual
Trend cluster
Category
Synthetic Biology
Beauty
Brands leverage lab-grown ingredients in the personal care space.
5.6
Trend score
Trend
What is the Synthetic Biology Beauty trend?
Synthetic Biology Beauty: Synthetic biology is revolutionizing the personal care industry by making products more sustainable and personalized. Companies are using biosynthesis, a process where engineered organisms like yeast convert sugar into various useful substances, to produce ingredients traditionally derived from petroleum or animal sources.
Insight
The consumer insight behind the Synthetic Biology Beauty trend
Consumers are increasingly driven by the tension between their need for effective personal care products and their ethical and environmental values. They are no longer willing to compromise on sustainability or animal welfare for the sake of performance. This growing awareness and concern for the planet and ethical sourcing practices are pushing consumers to seek out products that reflect their values.
Trend themes
Themes within the Synthetic Biology Beauty trend
Three behaviours holding the trend together01
Lab-Cultured Ingredients
Advancements in synthetic biology are enabling the creation of lab-cultured alternatives to traditional animal and petroleum-based ingredients, leading to sustainable and ethical personal care products.
02
Biotech Skincare
The fusion of biotechnology and skincare is producing high-performance products that promise rapid and scientifically-backed solutions for skin and hair health.
03
Ethical Beauty Products
An increasing consumer focus on sustainability and cruelty-free practices is driving the demand for ethically-sourced and environmentally friendly beauty and personal care products.
Industry implications
What the Synthetic Biology Beauty trend means for industry
Where the trend changes the playbookFor
Personal Care & Cosmetics
Biotechnology is revolutionizing personal care by providing sustainable and effective alternatives to traditional cosmetic and skincare ingredients.
For
Food & Beverage
The application of lab-grown and vegan biotech ingredients is expanding into the food and beverage sector, offering ethical alternatives to animal-derived products.
For
Consumer Health Products
A heightened awareness of ethical and environmental issues among consumers is influencing the development of innovative health and wellness products.
Workshop question
How can your brand leverage synthetic biology to create the next generation of personal care products that deliver on both efficacy and environmental responsibility?
Trend signals
Trend signals for Synthetic Biology Beauty
Trend score 5.6 out of 10, from popularity 77%, activity 68%, freshness 24%.
Popularity77%
Activity68%
Freshness24%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Synthetic Biology Beauty trend
8 featured examples from Jul 15, 2021 to Apr 26, 2024CategoryEco
Probiotic Gel Moisturizers
Biossance's Squalane + Probiotic Gel Moisturizer is Ultra-Hydrating
Biossance's launch of the Squalane + Probiotic Gel Moisturizer showcases the potential for disruptive innovation in the biotech skincare industry by combining science-backed formu…
CategoryFashion
Active Collagen Serums
FaceGym's Refillable Brightening Serum Boosts Collagen and Elastin
Exploring new frontiers in skincare formulations to address specific skin concerns and deliver visible results.
CategoryFashion
Korean Anti-Aging Creams
Hy Launches a New Cream with Lactic Acid and Triple Anti-Aging Blends
The skincare industry can explore the incorporation of fermented derivatives and micrometer-sized particles in their products to create innovative and effective anti-aging solutio…
CategoryFashion
Black-Owned Curl Brands
4U by Tia is Introducing Its Newest Formula, a Soft Curl Defining Mousse
The launch of 4U By Tia's Soft Curl Defining Mousse provides opportunities for innovation in the beauty and personal care industry, especially in the realm of sustainable and clea…
CategoryMarketing
Animal-Free Collagen Ingredients
Geltor Vegan Collagen is Suited for Food and Drinks
The food and beverage industry could potentially disrupt the traditional animal-based collagen market by incorporating vegan collagen ingredients into their products.
CategoryFashion
Transformative Biotech Skincare
Gezeiten Works in Harmony with Skin's Natural Cellular Rhythms
The beauty industry can explore innovation by incorporating bioactive ingredients aligned with natural cellular rhythms to create next-generation skincare solutions.
CategoryFashion
Performance Biotech Haircare
K18's Scientific Approach to Haircare Rapidly Reverses Damage
There is an opportunity for beauty and personal care companies to develop and market science-based haircare products that improve the health of hair using biotechnology and comput…
CategoryFashion
Vegan Biotech Skincare
Beekman 1802's Vegan Bio-Milk Mimics Goat Milk & Targets Gen Z
The beauty and cosmetics industry can seize disruptive innovation opportunities by integrating plant-based bio-milk ingredients into skincare products.
